Previously on Project Luck…

Part 1 – The blood-stained paper read…YOU DONT HAVE WHAT IT TAKES
Part 2 – How to lose 1.9 million dollars
Part 3 – And then I got a staph infection…
Part 4 – The night the zombies attacked
Part 5 – I’m flawed…obviously
Part 6 – Welcome to Sephora. How can I help you?
Part 7 – $349,000 in a brown paper bag

Location:
Las Vegas
McCarran International Airport…(in the bathroom)

This ranks right up there with the dumbest thing I’ve ever done. If it’s not number one it’s definitely in the top 5.

The duct tape is so loud! I’m in the stall. I’m frantically trying to wrap duct tape around my legs and stomach.

I’m trying to be stealth. Definitely don’t want any attention. Not with $349,000 in cash strapped to my body.

But duct tape is so loud when you are peeling it off the roll. You know the sound. Now just imagine that sound…coming from an airport bathroom stall.

Yeah…totally doesn’t fit.

I have about 10 minutes until my flight leaves so I gotta be fast.

———
One hour previously…back at the bank.

So there I stand, sweating like a hooker in church. I must have looked like I was seriously guilty of SOMETHING.

(I still wonder what they thought of me.)

There is a mountain of cash on the counter. And the brown paper bag.

The bank manager is whispering in the teller’s ear.

“WTF are they saying!?” I scream in my head.

After what seemed like an hour (actual time 30 or so seconds), the teller tells me they can’t help me.

Voice shaking I nearly scream, “Why?! It’s cash! I just want a cashiers check in exchange! I have an account here!”

The clerk calmly says, “I’m sorry sir. You have an account with our company in another state but not with this branch so we can’t help you.”

My head is about to explode. What kind of sense does this make?

I play out about a dozen not-very-nice scenarios in my head lightning quick. My eyes darting around, I finally say, “F**k it. I’ll never do business with you again.”

I have a plane to catch.

—Fade Out——

Today
San Diego, CA

So here’s the lesson today. How to scale traffic to really crush it.

Let’s start with some questions:

1. Why would someone with a profitable campaign NOT scale up?
2. Why do so many people fail when you claim its so easy Matt?

The answer to question number one is pretty simple to answer. It comes down to simple belief.

I have a student that worked his ASS OFF for MONTHS to get his ebook site perfect. It’s a great site in a great market. He wrote an ebook about his unique experience in that market.

Good stuff.

I KNEW for sure it was gonna be a home run. He followed everything I taught to the letter. He did his research. He really knew his people.

Once he had everything in place I showed him how to start buying some traffic. He started with only $10 per day as a budget which is fine. Test small.

Again following my training to the letter we found out he had the ‘holy grail’ of marketing, a project that made profit from day one.

And HUGE profit! His $10/day campaign was making $50 in sales for a $40 profit. That’s 400% ROI! Insane.

So my first thought of course was SCALE THIS UP! Spend $1000/day and make $4000/day profit!

That didn’t happen. Not because the campaign stopped working. Still works and makes money to this day even. YEARS LATER!

He never scaled beyond $10/day because he had (and still has) limiting beliefs.

His thought process goes something like this:

Unfortunately this is a very common theme. Most people have more of a fear of loss than a belief in a gain. Even if empirical proof is right in front of them. I see it all the time.

While this is an extreme example, I would bet every one of you reading this has this pattern in their life at some level. I know that because you probably would not be reading this now.

You would have already taken all the mass of stuff you’ve learned from me and others and been working hard on applying it without NEEDING MORE VALIDATION.

Instead you are stuck where you are because you need some mystical “more”.

More knowledge. More tricks. More “secrets”. More “magic bullet” products. More tactics. More training. More software. More outsourcing. More personal development. (Eeeewww! That one stings a bit huh?)

This is why all the “shiny object” product launches work so well…OVER AND OVER AGAIN.

This need for “more” is the same problem my student has. It’s a limiting belief. Somewhere in your brain you have doubt.

You have the same blood-stained paper that reads…I DONT HAVE WHAT IT TAKES.

But guess what. You do have what it takes. You don’t need MORE.

You just have to change that belief and take some FUCKING ACTION!

———

Back at the Las Vegas airport…

Thank god the taxi waited on me. I never would have made it on time if he didn’t.

I’m standing in the short security line. Again, sweating like a pig. (Pigs don’t even sweat do they?)

My nerves are shot. The stress is getting to me.

Even in that pre-9/11 world, security would have held me up for hours and probably seized my cash if they knew I had it.

/—-Today’s Hot Tip—–/
Do NOT EVER do this dumb shit now. Post 9/11. You WILL be in major trouble. And probably a terrorist jail. Not smart. Even I’m not dumb enough to do this now.

But that’s why they invented private jets.
/—End Today’s Hot Tip—/

All I can think about is all the little metal strips they put in $100 bills. It’s not enough to set off a metal detector if you have a few bills.

BUT…

Multiply that by 3490 bills and you have a nice size chunk of metal. That’s all I can think about.

——–

OK let’s answer question number two now:

“Why do so many people fail when you claim its so easy Matt?”

At first this question seems like the harder one to answer. It’s actually MUCH easier after you know the answer to the first one.

Once you understand you have the limiting beliefs it’s easy to see why people fail.

Because guess what:

NOTHING WORKS RIGHT THE FIRST TIME!

You spend so much time and thought trying to get everything perfect. Every word, every graphic, every tracking piece, every piece of the funnel.

Then IF you finally getting around to buying some traffic, you are dejected because it doesn’t work right immediately.

Here’s the secret to turning this all around.

Not me. Not anyone.

Here’s a word you need to get VERY comfortable with:

Iterative (root word – “iteration“)

ALL of this stuff is an iterative process.

It goes exactly like this:

See that little “LEARN” part? That means FAILING. You try something and it fails. Then you improve (tweak) it and try again.

If really OWN this, you will never “fail” again.

Most people quit WAY too early. Many times they are only one or two tweaks away from a massive success.

Thomas Edison is famous for “failing” 10,000 tests before making the light bulb finally work.

His quote says it best:

“I have not failed. I’ve just found 10,000 ways that won’t work.”

I tried AT LEAST 1000 different ways to beat blackjack. I spent MONTHS on testing before something EVEN CLOSE to a winning strategy emerged.

How many would you have stopped at?

——–

12 years previously…

Location:
Hot tropical country
Immigration

OK the flight sucked…bad. Having 3490 sweaty $100 bills duct taped all over you is completely awful.

International flight is bad enough. Duct tape and extreme stress make it even more…umm…interesting.

Even worse is that I was forced to wear an ill-fitting 3-piece suit in order to hide the bulk.

Summer in a hot tropical country. Plastic wrapped $100 bills taped to your body. Covered with a full 3-piece suite. Stressed to the hilt. Good times.

I’m waiting in the customs line for the giant red button. The randomized button that when pushed – and lights the giant red light – means you are getting searched…everything.

I nervously watch. Again, sweating bullets because I didn’t want to declare that much cash. That would mean hours of questioning (in a language I don’t know) and a giant tax.

Or worse, as is common in these banana republics, a complete confiscation. I worked too hard for that to lose it that way.

THAT’S WHY I WANTED THE DAMN CASHIERS CHECK!

AAAAHHHHHHH!

/—-Sidebar——-/

Admitting publicly that you did something like this is probably dumb. It’s even dumber to name the country where this happened. I’m not that stupid.

/—End Sidebar—/

I’m about 10th back in the line. One after one, each person pushes the button. One after one, each time it turns green. This means you just pass on through without getting searched.

OH MY GAWD MY HEART IS RACING!

I’m getting closer and closer and not one person has hit a red light yet. In my mind this means I’m WAY more likely to get the red light.

Since I first got in line not one single person has gotten red. Holy shit my fate can’t be this. Not after all this stress and effort.

The line advances. Green. Green. Green. Green. Green. Green. Green. Green. Green.

In my head I’m screaming, “FUUUUUUUUUCCCCCCKKKK! It can’t happen this way! WHYYYYYYY????!!!!”

I’m seriously on the verge of tears. I’m next in line.

Staring hard at the button, everything is in slow motion.

I slowly reach up and PUUUUUSSSSHHH. I feel the click.

I slowly look up to the giant light that could seal my fate.

The immigration officer gives me a weird look and then…

———

Find out the rest of the story in the new video I just put up.

Go to see it here >>>>>

See you in the video,
Matt “I know you hate me now” Trainer

P.S. Thanks for all your very positive feedback after yesterday’s email. It’s all very encouraging to me. You guys seriously have helped ease my fears about stepping out and telling these very personal stories.

I hope you have learned some cool stuff. More importantly, I hope you APPLY the stuff I’ve been teaching you. If you need more help to get pushed over the edge to success, just watch my new video here and join me on my quest.

Project: Luck – How to create your own luck…AT WILL

Previously on Project Luck…

Part 1 – The blood-stained paper read…YOU DONT HAVE WHAT IT TAKES
Part 2 – How to lose 1.9 million dollars
Part 3 – And then I got a staph infection…
Part 4 – The night the zombies attacked
Part 5 – I’m flawed…obviously
Part 6 – Welcome to Sephora. How can I help you?

———

I stand facing the bank. Staring from across the parking lot.

“Holy crap what am I doing?” I mumble to myself.

I’m shaking like a leaf. Scared to death. I feel like I’m in a movie.

Again mumbling to myself, “No one is ever gonna believe THIS story.”

I take a deep breath and take my my first step towards the bank. I’m carrying an old brown paper bag. The kind they give you at the grocery store.

I grip it with an iron fist. The top is rolled down tight. It holds $349,000.

——

12 years later…

As I sit here recalling that moment in my life I’m struck by how naive I was. I really thought I could do that forever. It was ANOTHER moment in my life when I was spending the millions in my head before it was even made.

Yeah we had just made just shy of $1.2 million in only a few days but that ended up being the peak. Craziest part it was all in CASH!

——-

12 years and one week previously…

I’m surrounded by a cheering mob of people. Easily 50-75 people are gawking in amazement all around me.

The security guards are holding them back but it does little to quiet the voice in my head.

“What if these people just decided to jump me?” I thought.

On the table in front of me is almost $540,000 in casino chips. I’d just won it over about 12 hours of playing high stakes blackjack.

The Friday night crowd at the Luxor casino in Vegas is amazed at all the money on the table. It’s a mountain of $1000 and $5000 chips. The stack of trays is almost 18 inches high.

You just don’t see that every day.

Now we just have to get from the table to the cage so I can cash out. How the hell are we gonna get through that mass of people without getting robbed?

——–

So today’s lesson is about traffic and social media (Facebook).

What the hell does high stakes blackjack and today’s lesson have to do with each other?

Let’s find out. (Lots of cool lessons here so pay attention!)

See I’ve always been one to think outside the box. In the late 90′s, through a VERY long series of circumstances, I’d come across a way to beat blackjack.

The very first program I ever wrote was teaching Excel to play blackjack on it’s own and analyze the results. It would play by itself of hours on end, millions of hands at a time.

It would look at the results, optmize the betting strategy and then run again. All automated. After many weeks of testing and tweaking it finally popped out the optimum strategy to beat blackjack.

After practicing for a couple weeks in my office, my best friend and I tested it at the local casino and made $3500 in just a couple hours. Me being me, I immediately said, “Time to go to Vegas.”

I’d never even BEEN to Vegas! In fact, I’d only ever been in one casino in my life just a few days earlier. Man I was SO naive!

While this all makes for great stories, with what I know now, I would not do it again.

Why?

———

Back at the casino 12 years ago…

We made it to the cage safely and I get cashed out. I’m met at the private cage room by the every-so-friendly casino manager.

I’d gotten to know him pretty well over the last week or so as we played blackjack at $3,000+ per hand. That gets you noticed by the people that really run those places. Most people never even see these folks, much less talk to them.

He’d been very friendly all week but as he walked up he was not smiling. My heart dropped when he said very coldly, “Come with me please.”

I follow him into a room deep behind the cage. Three security guards are following me. It’s all getting very creepy. Like something you see in a mob movie.

He leads me into a small but nice office. He closes the doors as the security guards wait outside.

“Sit down Mr. Trainer,” he snorts. Before I can ask anything he blurts out, “We have a problem.”

Oh crap. Here it comes.

“Mr. Trainer we’ve been trying to figure out what you are doing all week. We know you aren’t card counting. We know you aren’t cheating. In fact we only think you are a ‘B’ player.”

He continues, “All we know is that you win way too consistently and we can’t beat you. Because of that, you are welcome to stay here in the penthouse as our guest as long as you like. Play any game you want.”

And then he drops the bomb…

Bam. Done. Game over. Just like that.

It’s not repeatable. It’s not scalable. It’s not sustainable.

—-

Back to today. With LESS EFFORT and LESS BRAINS it’s MUCH easier to just buy some traffic and send it to something that converts.

Tweak the page, the copy, the email series and then let it rip. Then scale it up and make money while you party, travel and sleep.

No casino to stop you. No limit on how much you can make. The only limit is your brain and skill set.

That’s really all there is too it. So many people try and fail though. What’s the difference?

Mindset. They approach it all wrong.

Here’s the main problem. Everyone thinks that there is such a thing as traffic “quality”. They believe there is “bad” traffic and “good” traffic.

I think that’s a load of crap. Traffic is people. If the “bad” traffic is not converting then it’s YOUR fault.

You annoyed them. You didn’t solve their burning issues. You didn’t give them a solution. You didn’t connect.

This is usually because you didn’t understand the traffic (people) you are buying.

Facebook traffic is a classic example. I hear people complain constantly that Facebook traffic is “horrible” and doesn’t convert.

I believe the EXACT opposite. You just have to do your research and know how to connect with the mindset of people on Facebook.

Look at Facebook like a party at your house. People at a party are there to socialize, share stories, escape everyday life, be entertained. That’s it.

Any “advertising” at that party is nothing but a disruption of that flow. So you have to treat it that way. Grab attention but make it relevant. Make it entertaining if possible.

Sort of like yelling to the crowd at your party, “Hey I have this cool new widget to show anyone that’s interested! Come in the next room with me if you are!”

Most will be annoyed but a few may come but only because it’s your party and you “targeted” them. Once there you better connect with them somehow and fast or they will just want to leave.

If you think of social media traffic (especially Facebook) this way then you will be WAY ahead and it will be much easier to make it work.

Here’s the coolest part. Banners (media buys) are damn near the same thing as that Facebook traffic! So once you can make Facebook traffic work, your campaign is WAY close to working just as well with a media buy.

That’s when you can truly scale and break the bank!

So guys, let me say this again. Traffic is easy. Don’t give it the “holy grail” mentality like so many people do.

You just buy traffic. That’s it. Everything else is the hard part. You only buy the traffic to test everything else.

There are only so many parts. You test the ad, the landing page, the offer, the email series. That’s it.

If the ad is getting a good click-thru-rate (CTR) then it’s fine. If the landing page is getting a good CTR (conversion) then it’s fine.

If you aren’t getting good CTR or conversion rate it’s because one of those elements is not working. If you have tracking in place (you always SHOULD) you can tell where it’s failing. Make a change and test it again.

You can test ALL of this stuff for just a couple hundred dollars so it’s not like it’s expensive.

It’s really freakin’ simple guys. Like Nike says, just do it.

——-

Back at the bank 12 years ago…

I walk in the door. Armpits sweating from shot nerves (and the Vegas heat). I walk up to the teller and dump out the mound of cash onto the counter.

Her eyes widen and she flinches bit. She won’t even look at me.

She picks up the phone and says,

“Umm…can you come up here? I have a…ummm…problem.”

Oh crap. I’m in trouble.

——

Tomorrow I’ll finish the story and let you know what happened.

It gets WAY more interesting (and sketchy).

Tomorrow’s lesson is how to scale out traffic to really crush it. Find out why most people never do that (even with a profitable campaign) and how to solve it.

If you can make $20 a day on Facebook (and this is STUPID easy) then you can make $2000 or $20,000 a day or more by scaling.

There are roadblocks of course. You just have to know how to go over them. I’ll teach you that too.

Til tomorrow,
Matt “Blackjack” Trainer

P.S. I hope you are enjoying this series. I’m getting some great feedback but interestingly I’m also getting some hate mail.

Seems like I’m polarizing people. The people that are complaining are saying that what I’m teaching is too much work and not realistic for most people.

Huh? That’s so ridiculous. That’s just a limiting mindset.

I wasn’t born with this. I wasn’t born with connections. I wasn’t born wealthly (quite the opposite in fact). I wasn’t born some amazing work ethic.

Even if I WAS born with all that. Guess what, IT DOESN’T MATTER!

Remember my first email in this series when I shared this:

You don’t have it.

You don’t have that DNA.

You’ve never hustled.

You didn’t grow up with the right opportunities.

You think growing up with opportunities matters.

You don’t know how to take currently available opportunities.

You complain a lot.

You don’t see the big picture.

You might have a map, but you’re really bad with directions.

You expect handholding. “Oh if only someone would show me how…”

You think you’re entitled to rewards.

You place blame on others instead of taking control and figuring out what went wrong.

You half ass projects and say they’re failures.

You rarely, if at all, launch projects in the first place.

You don’t seek specified knowledge.

You buy a lot of information – courses, webinars, seminars, conferences – and let it all go in one ear and out the other.

You haven’t learned the very basics of doing work online.

You think “I’m not a techie” is a good excuse.

You haven’t learned the slightest bit about how a real business works.

You don’t enjoy producing content.

You’ve never studied classic marketing or sales literature.

You’ve never written an advertisement.

You’ve never made a sales call and expect to make thousands of dollars in sales overnight.

You waste a lot of time on things that don’t matter and then whine that you don’t have enough time to do the things that do.

You spend your free time thinking about doing something.

You tell anyone who will listen what you’re going to do.

You never do anything.

If you hate me now, it’s only because some of that was true (or maybe all of it).

Again, by now you should know how to make it all false.

See you tomorrow.

.

.
Wow this was a long one huh!  :)

Previously on Project Luck…

• Part 1 – The blood-stained paper read…YOU DONT HAVE WHAT IT TAKES
• Part 2 – How to lose 1.9 million dollars
• Part 3 – And then I got a staph infection…
• Part 4 – The night the zombies attacked
• Part 5 – I’m flawed…obviously

——
Location:
Fashion Valley Mall, San Diego, California, one day ago

As we walk into the store a very smiley, friendly-looking employee walks up and says,

“Welcome to Sephora! How can I help you?”

My wife, Lidia, walks right past the girl like she doesn’t even exist. Lidia hates helpful store employees. It’s the weirdest thing I’ve ever seen. She pretends they aren’t even there.

She claims she doesn’t ever need help and hates when those people “bother” her. It’s pretty embarassing. It’s so bad I’ve stopped going into stores with her. I just stand outside and wait.

Today I noticed something that fits pefectly into my lessons for you.

The smiley Sephora (high end makeup for all you lucky guys that never have had to deal with this) employee followed Lidia and started talking to her.

It was very profound because Lidia actually seemed to enjoy what the girl was saying instead of blowing her off and ignoring her.

I was outside watching so I couldn’t hear what was being said. All I knew was that this girl was getting my wife to listen and interact with her. Completely opposite of how she normally is with store employees.

And this was AFTER Lidia completely blew her off as soon as she came into the store.

I had to find out what the employee was saying that was so different this time. What in world could change my wife’s normal behaviour so drastically?

I walk closer to hear the exchange…

–Fade Out—

As we walk into the wine tasting area of the winery we see a very tall young guy walk towards us. He’s carrying a tray of wine glasses and a bottle of wine.

“Would you like to try our latest offering? It’s free of course. Our gift to you for taking the time to visit us today.”

Of course we agreed. We didn’t really like the free wine all that much and told the guy that.

The guy seems shocked and opens his mouth say something…

–Fade Out–

“Where the hell is our waiter?” I ask my wife in frustration. She shrugs and wonders the same thing.

From the time we came to the restaurant we’ve been treated like crap. The waiter was extremely rude and seemed to be bothered that we were even there.

This is a really high end restaurant too. It’s not some dumpy hole in the wall.

Worst part is, they served my VERY vegetarian wife sausage in her pasta dish. This is AFTER the waiter “confirmed” with the chef that they could make her a vegetarian version.

Even worse, she found out it was sausage after eating about a third of the dish. Not good. She got physically ill. (No meat at all in over 15 years.)

Of course we complain but the waiter disappears…for 45 minutes. Seriously.

Then comes back with the bill without a word, and still charged us for the dish. Unreal.

–Fade Out–

Meanwhile back at Sephora I edge closer to hear what the friendly employee is saying to my wife.

“…no really, my skin is JUST like yours and I found that these two products made all the difference for me…”

“But if you combine the MAC face cream I told you about, you will get even better results.”

(For those lucky men who don’t know, MAC is a competing makeup company to Sephora.)

This Sephora employee illustrated PERFECTLY what I’ve been trying to teach you. She connected with my wife by truly caring, sharing knowledge and even recommending a COMPETING product!

See how powerful that is?

She consulted with my wife for easily 20-30 minutes and Lidia said she learned so much cool stuff she’d never heard before. All for free. You think Lidia will come back again?

Hell yeah she will! She’ll even go in the store next time and ask for that helpful clerk BY NAME. Now THAT’S a connection.

The tall winery employee apologizes profusely and offers to get us a discount on the paid wine tasting. He even says he will put us at the front of the line. No waiting.

We didn’t like the free wine so much but the experience was great and FREE. We then immediately did the PAID wine tasting and ended up buying a case of wine.

That one little step to be friendly and helpful made us WANT to give them money. (We weren’t planning on buying any wine.)

We still talk about how welcoming the winery was. (Can you say free advertising!?)

Back at the high end restaurant we had to complain AGAIN to the manager to get the sausage dish removed from the bill. Any other high end restaurant would have given us the meal for free. But not them.

We won’t be back. And we tell everyone how much the place sucks as often as we can. (Can you say BAD MOVE!?)

So the subject of today’s lesson is:
“How to EMAIL the right way to really sink this in forever”

I hear your question already. “OK Matt, those are great stories but what does this have to do with today’s lesson on email?”

Simple. We want to CONNECT to our people (traffic) and deliver HUGE value BEFORE they ever buy one thing from us.

We want our email autoresponder series to be EXACTLY like that Sephora store clerk. EXACTLY like the tall guy at the winery. And the exact OPPOSITE of the experience we had at the restaurant.

How do we do that? Again, simple.

Tell stories. Exactly like I’ve been doing with you all week. Teach something. Share something personal. Give a helping hand. Don’t ask for anything in return (yet).

Emailing the right way is THE most crucial piece in your funnel (after you did your research) because this is where you turn TRAFFIC into a tribe.

A tribe will follow you (and buy from you) forever.

Check out this video from Seth Godin on building tribes.

My buddy Andre Chaperon has the best course EVER on emailing. He taught me so much that I still use to this day. I’ve recommended it a lot and everyone loves it.

He teaches the exact method I use in my emails called a “Soap Opera Sequence”. Think of writing like TV shows are written. You’ve seen that in my email series this week.

If you buy through my link I’ll give you a special gift. I’ll give you a report I created to supplement Andre’s training.

That report teaches:

• How to I come up with catchy story ideas that people LOVE
• How to create killer headlines (simple shortcut trick)
• How to create a killer cliffhanger in each email so your people will CRAVE the next email

To get my bonus you’ll just have to email me and give me your receipt number and I’ll send it to you immediately. Go here to take your emails to the next level.

In tomorrow’s lesson we start diving into TRAFFIC!

I’ll teach you how to get all the CONVERTING traffic you can handle for VERY cheap and sometimes free.

Next up. Facebook – How to get their traffic to convert like gangbusters.

Til tomorrow,
Matt “Yeah I Know What Sephora Is” Trainer

P.S. This series is all leading up to my new product called “Project Luck – How to create your own luck…at will.”

This product is the culmination of EVERYTHING I’ve learned in my entire Internet marketing career. I’m leaving no stone unturned.

From mindset to million-dollar business and beyond.

I’ll teach you everything in step by step format with idiot-proof checklists so you can truly create your own luck and success…at will.

More details on that coming soon.

Here’s what still coming in this email series:

PL Part 7 - WTF is with all the Facebook hype? Here’s how to really do social media the right way
PL Part 8 - How to scale out paid traffic and really crush it…consistently

See you tomorrow.

Did you do any research on your tribe yet? I taught all about it in the last lesson.

Previously on Project Luck…

Part 1 – The blood-stained paper read…YOU DONT HAVE WHAT IT TAKES
Part 2 – How to lose 1.9 million dollars
Part 3 – And then I got a staph infection…
Part 4 – The night the zombies attacked

—-
Meanwhile back at the office.

I’m sitting here thinking of how to frame today’s lesson. Then I realize I’ve already framed it pretty well in the previous couple days.

You should REALLY get it by now.

Connection. 

That’s how to make it online now and forever.

If you connect you can write your own ticket. You can make as much money as you want. You can create change. You can have every desire you’ve ever longer for.

Just connect. The rest of the equation comes easy after that.

I’m a flawed person. That’s pretty damn obvious from the last several emails I sent you.

- I drink too much sometimes
- I make dumb mistakes that cost me a lot of money
- I upset people
- I don’t do all the things I should
- I’m not that great at marketing
- I’m not focused enough
- I spend too much money on material things

I’m flawed.

But you know what? None of that matters.

I know how to tell a story and connect with people. I know how to leverage that and make all the money I’ll ever need. And because of that I’m free.

That’s where I want to get you to. Crazy part is you are almost there with what I’ve been teaching you.

Let’s get into today’s lesson.

First off, let’s set the mood.

Go to Pandora. Search for “Nicolas Jaar” and create a station based on that. Then let it play in the background.

Ok now we can focus.

This will put you in perfect learning mode (at least that’s what I heard)  :)

Yesterday we left off with:

“But how do you find a hungry, insanely passionate and irrational crowd that’s craving a solution?”

OK let’s start with the broad markets. People always want these things:

- Better health
- More money
- To be loved (sex too of course)
- Entertainment

If you always stay in those markets you can make all the money you ever need. Of course those are VERY broad so dig in a little deeper.

Let’s go with dating. That’s an easy one since the market for love, romance and dating is huge and will always be that way.

The dating crowd has a strong desire to fill that need. Now look for a narrower group that we can really connect with.

What about dating for tall people? I just pulled that out of the air because I have two very good friends that struggled for YEARS in the dating scene because they are taller than average.

It’s especially hard for tall women. So let’s target them.

Women (more than men) have a natural desire for connection and intimacy. But imagine if you are a tall woman?

You can already imagine that she has it MUCH harder than other women. Think there’s a stronger craving to fill that hole then? Of course. Perfect market to target.

But how to we really KNOW this and how can we VALIDATE (make sure there’s money to be made) the market?

Here’s a couple tricks.

1. Do a Google search for the term “how to meet tall men” or something similar
   You’ll immediately see all kinds of PPC ads. That’s a great sign. We know advertisers are spending money because there is money to be made. Perfect.
   Next you’ll see all kinds of “tall dating” sites. Again more validation.
2. Now here’s a ninja trick. On the left side of the Google results page there are lists of other things to search. Click on the “More” link to expand the choices. 

Then click on “Discussions“. What will come up is all kinds of results for Google groups, forums and other discussion groups.

Then all you have to do is dig in and spy on the conversations going on there. Don’t take shortcuts on this step. It’s super critical.

Spend AT LEAST an hour on this. It’s even better if you join the conversations and ask questions.

You’ll learn the stuff your “audience” loves. You’ll learn the stuff they hate. You’ll learn the real pain points. You’ll learn the words they use.

You’ll learn how to connect.

After some time spent on this and taking some notes. You’ll definitely see a problem they are craving to solve. Now you just need to connect and give it to them.

For this market I would ask all kinds of questions about how other tall women meet tall men. Find the people that are sharing success stories and ask them.

Then take the answers and create a “Meet Tall Men Cheat Sheet” or a something like “Tall Sexy Woman’s Guide To Meeting Hot Tall Men”. Of course you want to use the words THEY would use.

Really push their “pain” buttons.

Then provide a solution.

This shouldn’t take more than a half day of work at MOST.

Then just give away the report, guide, cheat sheet you just created. Offer your report in exchange for their email address. Just provide a solution and don’t be hypey. Be real and use the words they use that you’ve learned from your research.

NOW YOU NEED SOMEWHERE TO PUT IT

You need a landing page to collect email addressees.

Cool thing is, this is super easy these days. Just go to Unbounce.com. They have all kinds of page templates that are designed to convert.

Make sure to sign up for an email autoresponder service like Aweber or OfficeAutopilot (my favorite) so you can capture their email address on your new optin page.

Now you have a lead funnel. Unbounce.com does all the site setup for you so you only have to worry about adding in text.

Now you have a solution for your audience, a landing page, a lead funnel for your autoresponder series (a LOT more on this later).

That’s it! Sounds too simple but that’s all you gotta do man!

Now you just need to know what to put in your autoresponder series and then traffic.

We’ll get into that starting tomorrow.

For now, get out there and do some digging before the zombies come!

Talk soon,
Matt “Flawed Marketer” Trainer
P.S. If you’ve paid attention my crazy stories (all true by the way) and put up with my flaws up til now, I just want to thank you.

It means a lot to me that you have in interest in what I have to say.

I know some of my stories can be a bit dark at times. But it’s my life and life is not always roses and lollipops.

I prefer to be raw and real than fake, hypey and surfacey. Hope you dig it.

Here’s what’s still left to come in this series:

PL Part 6 – How to ****** the right way to really sink this in forever
PL Part 7 – WTF is with all the Facebook hype? Here’s how to really do social media the right way
PL Part 8 – How to scale out paid traffic and really crush it…consistently

See you tomorrow. Hope you like Nicolas Jaar. Great music for when you need to focus and get some stuff done.

.

Previously on Project Luck…

Part 1 – The blood-stained paper read…YOU DONT HAVE WHAT IT TAKES
Part 2 – How to lose 1.9 million dollars
Part 3 – And then I got a staph infection…

——-
One year ago.
Somewhere in the Nevada desert.
Late night.

I’m sweating profusely. Staring out the window and heart beating hard. It’s so dark. I can barely see.

In middle of the desert at night it darker than you can imagine. Nothing but a sea of black. It’s quite…ummm…disconcerting…for a city boy.

I really need to get out of this worn out building. What the hell am I doing here?

Then I hear the crash. The walls of this rickety building shake like crazy. Then another crash. This one right next the window. Crap.

Suddenly the zombie slams through the weak, rotten door. Nothing makes sense.

And why doesn’t the damn door have a lock on it?

More zombies stream through the open door. I’m all alone and nowhere to go.

—-Fade out—–

Three days previously.

The sun is shining on my face as I relax on the balcony at by buddy Frank Kern’s beach house.

We are drinking a couple beers. Chatting about nothing important and cracking a few jokes here and there. It’s a beautiful sunny day in La Jolla.

We overlook the ocean and watch all the people enjoying the beach. It’s one of those kind of days when you don’t have a care in the world and everything just seems right.

Love those days.

Then Frank asks me, “Hey how is your SEO company going?”

The peaceful day cracks. That great feeling is lost.

————–

The zombies are on top of me now. I’m panicking.

Is this how I die? Death by zombie? REALLY???

My eyes open. Groggy. Heart beating but incredibly relieved as reality sets in. Thank god that was all just a dream!

Man it seemed SO real though. What is THAT all about?

So I get up and go to Google about zombie dreams.

I find this site, DreamMoods.com. Here’s what they say:

“To dream that you are attacked by zombies indicate that you are feeling overwhelmed by forces beyond your control. You are under tremendous stress in your waking life. Alternatively, the dream represents your fears of being helpless and overpowered.”

And suddenly it all makes sense.

Under my breath I say to myself, “Yeah no shit.”

Fast forward one year.

The zombies haven’t attacked again. What the hell was I doing wrong? (Read the gory details here.)

The short version is that I was just doing it all wrong. Completely backwards. Keep reading.

As I taught yesterday, most Internet marketers don’t focus on connecting with their people. (Notice I didn’t say “traffic”)

But this goes even deeper.

Why do you think we saw such a HUGE spike in cookie cutter product launches a couple years ago?

It’s because fast money is so addicting. The problem with a launch and then closing the doors is that you just have to do it all over again later. It’s not evergreen. It’s not sustainable.

You paint yourself into a corner.

And then zombies attack.

Launches are extremely stressful and a HUGE amount of work. Yeah you get a spike in revenue but then what.

It all fades and the money drains away. Here’s the worst part, for many people like me it causes a far worse problem.

With comfort comes procrastination. The urgency is gone. Slowly and steadyly the money goes away and then we do the cycle all over again.

Lame.

Wanna see the dark side NO ONE talks about openly?

Some launches lose money…a lot of money. It happened to me. To the tune of $70k.

How could that possibly happen? You have 100′s or even 1000′s of affiliates sending traffic to your site during launch week. You get all the dream traffic. You have a slick product, slick marketing, slick videos. Everything should be a slam dunk.

You start counting the money in your head before it even comes. Worse, you start SPENDING the money in your head before it even comes.

So how in the world could you lose money with all that in place? If you learned anything from yesterday’s lesson you should be able to answer that youself.

So how do we break that pattern and create steady, monthly, long term, sustainable income and SERVE people at the same time?

Obviously you have to connect as I’ve taught you already. It’s easy to say but how do you do that exactly?

That’s the subject of this email (even though zombies are more fun .

Connection is an easy word to throw around but you have to do some work to really understand HOW to connect.

It all starts with the right way to do market research.

The market research is taught by nearly everyone now is COMPLETELY, 100% backwards.

The WRONG way, as taught by nearly everyone is to start with a product. They teach you to go to Clickbank and look for high gravity or Amazon and look for hot sellers.

That’s proof there are people buying. You then use the Google keyword tool to find the high traffic keywords with low competition that fit with the product.

Throw up a “review” page with some half ass “content” and then drive some traffic to it.

All makes sense right? The logic sounds right. And it used to work. Still does somewhat. But its inherently flawed.

Hell even I taught this method. Many times in fact. It worked. But it also is completely backwards and not sustainable.

(Notice there is NOTHING in that method about helping people or connecting.)

You’ll lose 90% of the time with that method.

With finding a product first you are faced with a daunting challenge – matching the “audience” with the product.

This requires you to “run around” looking for someone that MIGHT be interested in our “high-gravity” product.

Imagine yourself on a sidewalk in a big city like New York. Lots of TRAFFIC (people) walking by. You have your “high gravity” product in hand.

You try to step in front of person after person to see if they might be interested in your weight loss product.

They are walking after all so they MUST be interested in being healthy. Who doesn’t want to lose weight anyway?

How successful do you think you are going to be?

Traffic varies so much in intent, thoughts, reason for clicking, browsing etc. That makes it VERY hard to get the “product first” method to work because it’s not focused.

There’s a MUCH better way. You should start by identifying an audience FIRST.

An audience that is after a SPECIFIC solution or desired outcome.

An audience CRAVING to fill a need, a desire, a connection.

Done right we then know what buttons to push. What words to use to talk to them. How to CONNECT.

Simply put, once you know what they REALLY want…

You just give it to them! Ah ha!

Here’s a great quote from Peter Drucker :

“… the aim of marketing is to make selling
superfluous. The aim of marketing is to know
and understand the customer so well that the
product or service fits him and sells itself.”

No way I could say that better myself.

OK back to the busy city sidewalk. THIS time you’ve already done your research. You know exactly who you are looking for and how to talk to them. You know EXACTLY what they want.

This time you go to the busy sidewalk in front of a fitness club or gym. So you jump in front of all of the people going in an out of the gym right?

You are looking for a SPECIFIC person to connect to. Someone you KNOW there desire and craving to fill an empty hole they have.

Instead, you look for a slightly overweight soccer mom type. She should be easy to spot. She is trying this “work out” thing. But she really doesn’t look like she knows what she’s doing and REALLY doesn’t want to be here.

Then you just TALK to her. You say,

“Hey this workout stuff is hard. It’s confusing too. Let me help you with a routine that’s effective but not so hard and confusing to do.”

You HELP. You connect. You become a friend. You really care.

And don’t ask for anything in return.

Then what? You do the same thing the next day. And the next. After 5 days or so you lightly suggest a workout product (SOLUTION) you found online that worked for you.

NOW how successful do you think you will be with selling your product?

Your conversion rate will be very close to 100%.

So I hear what you are saying, “But this is a LOT or work!”

Yes it is.

But thanks to the Internet. You only have to do this work ONCE and then automate the process so it’s scalable. (A lot more on that in later emails.)

Besides, how much work you think it is running around a busy sidewalk trying to sell everyone your weight loss product?

IT’S A LOT MORE WORK because you’ll be met with so much negativity. No one likes a pushy salesman that’s not connecting with them.

See the MAJOR difference? Connect then provide a SOLUTION, not just a product.

OK this is getting longer than I planned but I wanted to really drive this point home.

But how do you find a hungry, insanely passionate and irrational crowd that’s craving a solution?

Tomorrow I’ll talk about specific ways to do the research so you KNOW who to target and who to filter out.

It’s simple. Stay tuned or the zombies will attack.

See you tomorrow,
Matt “Zombie Killer” Trainer

P.S. Still a LOT more to come. By the end of this series you’ll know how to create as much income as you’ve ever wanted. Sustainable, evergreen, monthly income.

You’ll know how to get the results my students and I have gotten and more.

Here’s what’s still coming in this series I’m calling Project Luck:

PL Part 5 – Exact steps for market research the right way – plus – Fast and simple site setup
PL Part 6 – How to ****** the right way to really sink this in forever
PL Part 7 – WTF is with all the Facebook hype? Here’s how to really do social media the right way
PL Part 8 – How to scale out paid traffic and really crush it…consistently

See you tomorrow. Don’t let the zombies get you.

Previously on Project Luck…

Part 1 – The blood-stained paper read…YOU DONT HAVE WHAT IT TAKES
Part 2 – How to lose 1.9 million dollars

Three Days Later…

I’m sitting on the doctor’s table. My left elbow swollen to the size of an orange. It’s very red and hot.

The doctor says its a staph infection. Awesome.

The cut on my left elbow was the worst one. Turns out that having an open cut around a public pool is not  a good thing.

I have to undergo some crazy painful shots and draining to avoid the infection spreading.

Doctor says if not treated agressively now, he might have to cut out part of my muscle and my elbow joint.

And the hits just keep on comin’.

• Down 1.9 million dollars.
• Banned for life from the hotel I told you about
• And now a really bad staph infection

But, strangely, I’m actually feeling pretty positive. After all, thanks to the rude girl, I had the flash of realization I know how to get it all back and more. And fast.

This time I’m gonna keep it.

So let’s get into it.

Want to create sustainable, automated DAILY profits (not income, REAL PROFITS)?

Here’s the formula again from yesterday:
Traffic + Copy + Product = $$$

Again, there’s a missing piece and a here’s the kicker…

It’s the MOST IMPORTANT PIECE.

It’s the game changer.

It’s the one NO ONE teaches much less does.

It’s the piece that builds long term wealth, steady income and life changing results fast.

It’s also the reason I lost the 1.9 million dollars.

I didn’t have this piece in place and work it.

So what is it?

It’s CONNECTION.

So here’s the REAL formula:
Traffic + Copy + Product + Connection = Everything you want

Without connection the whole thing falls apart.

What do I mean by connection?

I mean building real relationships with people. Building a tribe. Truly caring about people that buy from you.Really helping THEM. Keeping their wants, needs and desires as your first priority. It’s the opposite of the way most businesses operate and the way nearly ALL Internet marketing is done.

99.9% of Internet marketers just pound people over the head with hypey bullshit marketing until they, as Dan Kennedy puts it:

“Buy, unsubscribe or die.”

Hell even I’ve been guilty of it. Let’s fix that now. It’s simple to do. All you have to do is care just  10% more. That’s it. Just 10% more will change the world.

The same way I’m sharing my experiences here and helping you is all you have to do. Just be real and teach people BEFORE they buy anything from you. If done right, then you can completely suck at marketing and still kill it.

You don’t need to be a great copywriter. You don’t need extensive marketing skills at all.  All you have to do is tell stories and CONNECT.

It’s exactly the same thing you would do at a party. Imagine each optin, lead, visitor is the same as a person you just met at a party.

Because guess what - TRAFFIC IS PEOPLE! Real flesh and blood with real feelings, concerns, desires, interests, families, etc. Traffic is NOT just numbers!

At a party when meeting a new person you would never just start by saying, “Hi, I’m Matt. Check out my new FREE video! After you watch it and buy my shit I’ll give you a free cool ebook!”

It seems ridiculous when you think of it that way but that’s exactly how nearly all Internet marketers do it.

Instead, treat your optin, lead, traffic as a new person you just met and give them some value.Tell them a story. Share a part of yourself. Be real. Connect.

Then MUCH later you can OFFER them something they can buy to help add to what you already gave them in value.

Done right, it’s SO much more effective. Plus, when you keep that going, you have a customer FOR LIFE.

They will buy from you over and over because now you are a “friend”. Someone who actually cares about their well being.Read those last two paragraphs again and really let that sink in.

I could go on but you get it. Here’s the kicker. I only used a very small list to get these results.

On two of those projects, I didn’t even have a list! I built one in just a few days. I’ll show you how to do that too.

Again, the key is connection.

I’ll teach you a lot more about this is the next few emails.

Here’s what’s coming still:

PL Part 4 – The right way to do market research
PL Part 5 – Fast and simple site setup
PL Part 6 – How to ****** the right way to really sink this in forever
PL Part 7 – WTF is with all the Facebook hype? Here’s how to really do social media the right way
PL Part 8 – How to scale out paid traffic and really crush it…consistently

See you tomorrow. Stop listening to Tracy Chapman! That shit is depressing!  :)

Previously on Project Luck…

The blood-stained paper read…YOU DONT HAVE WHAT IT TAKES

—–
Meanwhile…
Setting: My place
Time: 11ish AM, Today

Crawling back to my knees I am remembering the night before. The sunlight coming through the open balcony is still stinging my eyes but I can’t seem to move.

I’m frozen. Involuntarily I suddenly burst out in tears. I simply want to die. I can’t face life right now.

I’d just lost over 1.9 million dollars. Ugghhh.

I hear Tracy Chapman playing in the background. It’s making me even more bummed out.

(Here’s a tip…if you are ever severely depressed after having lost 1.9 million f’n dollars, DON’T EVER LISTEN to Tracy Chapman! Especially not this song.)

So what the hell happened? Why all the blood? What about the blood-stained paper?

Let’s rewind back to last night to relive that.

—
Setting: Local bar in downtown San Diego
Time: 4PM Yesterday

I had a REALLY rough day. It’s just hit home that I truly have lost it all. All the money I’d made in the last couple years is gone. Plus some.

So I needed a drink…or six…or sixteen.

The rest of the evening is a blur.

Next thing I remember is waking up next to the rooftop pool of a very well known, exclusive 5-star hotel here in San Diego.

At 8am. With ONLY my boxer shorts on. Broken glass all around me. My elbows and knees are cut to hell.

Apparently I broke a big bottle of vodka and then drunkenly crawled through the glass when climbing out of the pool. Good times.

Somehow I found my clothes, got dressed and made it home…though I don’t remember the trip back. Now as I sit here next to my balcony where I passed out. I am remembering the paper.

It’s all fuzzy, like memories viewed through VERY scratched glass. It went something like this:

• Stumbled home (luckily I was only a few blocks from my place)
• Fumbled into my front door.
• Still sad and wanting to be SADDER, turned on Tracy Chapman song (on repeat to really drive home the pain)
• Sitting on the floor by the balcony I’m still bleeding and crying
• I grab a notepad that’s on the table next to me and scratch out “YOU DONT HAVE WHAT IT TAKES”
• Still bleeding…blood spills on the paper
• I pass out right there on the floor and wake up hours later

Yeah. Not flattering. Is this what rock bottom looks like?

Pretty damned depressing right? Don’t worry it does get better.

So as I sit here feeling sorry for myself and wanting to just magically disappear somehow, I hear a knock on the door.

Not wanting anyone to see me like this, I jump up, wad up the blood-stained paper and use it to wipe up most of the mess.

I then run into my closet and throw on some clean clothes. I laugh to myself realizing it could just be the Fedex guy or something. Why get cleaned up for a delivery?

Well it wasn’t. It was a friend. He brought over his new girlfriend to show her my place.

As soon as she walks in she immeditely exclaims, “Wow you’re rich!”

A bit put off for a second by her…ummm…rudeness, I look around.

I notice the million dollar view. The huge windows. The expensive furniture. The very thought out design. This place really is high end.

So yes it must appear that I’m rich. I chuckle again to myself remembering the blood-stained paper.

Then it all came in a flash. So fast it changed my entire mindset. So fast I grabbed my friend off to the side and asked him to leave immediately.

I rushed them out the door and I sat down to write. I wrote for at least three hours straight and at a blistering pace.

What I had realized in that flash was that I am indeed rich. I have the knowledge of how to make 1.9 million dollars AND MORE!

I just have to stop feeling sorry for myself and just do it again.

Donald Trump is famous for saying:

“The hardest thing I ever did was make my first million. The easiest thing I ever did was make my second million.”

I only understood that quote on the surface until now. NOW IT REALLY MEANS SOMETHING!!!

I indeed know how to make millions already. So it will be WAY easier to repeat it.

What I wrote down that day is now my latest project. It’s every single step I did to make the money but with one GIANT thing added.

How to not lose it.

Every Internet marketing course out there hammers you with the way to make the money (mostly in a really bad way). No one teaches you how to keep it and keep it coming.

In the next few emails I’m going to teach you all the steps I wrote down that day.

It’s called Project Luck: How to create your own luck…at will.

I’ve written many times about the “formula” for making money online. But there’s a MAJOR problem with it.

The original formula goes like this:
Traffic + Copy + Product = $$$

While it’s still a solid formula the GIANT piece that’s missing is HOW TO KEEP THAT $$$.

No one teaches this!

So in my next email I’ll teach you each piece of that formula the right way AND the missing piece.

See you tomorrow,
Matt “Gonna Keep It This Time” Trainer

P.S. Some housekeeping stuff. Each email in this series will have in the subject line PL in square brackets like this [PL Part ...] so you can keep them straight.

If you want to not only know how I lost 1.9 million dollars AND how to make it yourself…at will…stay tuned to this entire series.

Im gonna teach each step of my Project Luck which includes:

PL Part 3 – The formula plus the MISSING piece.
PL Part 4 – The right way to do market research
PL Part 5 – Fast and simple site setup
PL Part 6 – How to ****** the right way to really sink this in forever
PL Part 7 – WTF is with all the Facebook hype? Here’s how to really do social media the right way
PL Part 8 – How to scale out paid traffic and really crush it…consistently
PL Part 9 – Monthly cash flow on autopilot & why you may NOT want this!
PL Part 10 – Putting it all together – The System

…and some other cool stuff that you can use to start making your own fortune (luck) right now. All free of course.

Stay tuned!

Now back to listening to Tracy Chapman.

Time: 11ish AM
Date: Today

Blinking open my eyes. I’m squinting from the sun streaming in the open balcony door.

In that foggy pre-awake state, I realize I’m lying on the floor next to the balcony. As the grogginess subsides I see the paper.

And the blood. There’s blood everywhere.

Not a lot, but enough to be pretty alarming. What the hell happened?

Then I see the paper and my heart stops. The memories come rushing back like a tornado.

The blood-stained paper reads:

YOU DONT HAVE WHAT IT TAKES

It’s in all capital letters like someone is screaming.

And it’s in my own handwriting.

———-

I have a story to tell you. It’s a story of love, hate, success, failure and redemption.

And as weird as it sounds, it’s a story about Internet marketing.

Let’s go back to the year 2006 and start from there.

I was living in Los Angeles working as a freelance web designer and programmer.

It was not a bad gig. I got to rub shoulders with some celebs and do some cool websites for a few TV shows you’ve definitely heard of.

The pay was pretty good too. But I, of course, wanted more.

See, I’ve always been entrepreneurial(man why is that word so hard to spell?!).

Even from the young age of 8, I started my own newspaper business where it didn’t exist before in our small town. I had to create the market and then keep selling it monthly. (Lots of lessons there. More on that later.)

Even from my oldest memories I KNEW in my heart I would be very successful someday. My dad always told my I would be.

My father was also a died-in-the-wool entrepreneur. He never had a real “job”.

My dad was one of the smartest people I’ve ever known. He read STACKS of books every week. I’ve never seen anyone read so much.

He had an encyclopedia brain. He dreamed of one day competing on the TV game show “Jeopardy”.

He would watch that show every day and keep score as he played along with the contestants on the show. He ALWAYS knew the answer to every question no matter how obscure. It never ceased to amaze me.

He also had the “skill” of finding the weirdest ways to make money.

Here’s just a partial list of the businesses he did with varying degrees of success:
- Movie theater film delivery
- Roofing foil sales (yeah I don’t know either)
- Used cars (from our front yard of course)
- Drive-in theater consulting
- Even a short stint as a landlord

We went through a few boom/bust cycles but never really had a lot of money growing up. He just didn’t apply himself enough or push the envelope to ever make any real money.

I now believe, he just didn’t have what it took.

Ok wait…before you think I’m mean…maybe he did. But I never saw him do anything to his FULL potential. He never really pushed himself.

It still saddens me a bit.

So after living my entire childhood watching him “fail”, I told myself I’d always try to push harder.

Because of that I’ve only ever had one REAL fear…

The fear of not living up to my potential.

Like Gary Vaynerchuk in this video I really have one HUGE thing…

HUSTLE

He simply doesn’t know how to be anything BUT successful. He doesn’t know how to do anything BUT live up to his potential.

You?

You don’t have it.

You don’t have that DNA.

You’ve never hustled.

You didn’t grow up with the right opportunities.

You think growing up with opportunities matters.

You don’t know how to take currently available opportunities.

You complain a lot.

You don’t see the big picture.

You might have a map, but you’re really bad with directions.

You expect handholding. “Oh if only someone would show me how…”

You think you’re entitled to rewards.

You place blame on others instead of taking control and figuring out what went wrong.

You half ass projects and say they’re failures.

You rarely, if at all, launch projects in the first place.

You don’t seek specified knowledge.

You buy a lot of information – courses, webinars, seminars, conferences – and let it all go in one ear and out the other.

You haven’t learned the very basics of doing work online.

You think “I’m not a techie” is a good excuse.

You haven’t learned the slightest bit about how a real business works.

You don’t enjoy producing content.

You’ve never studied classic marketing or sales literature.

You’ve never written an advertisement.

You’ve never made a sales call and expect to make thousands of dollars in sales overnight.

You waste a lot of time on things that don’t matter and then whine that you don’t have enough time to do the things that do.

You spend your free time thinking about doing something.

You tell anyone who will listen what you’re going to do.

You never do anything.

If you hate me now, it’s only because some of that was true (or maybe all of it).

In the next post I’m gonna show you how to make it ALL false.

Time to create your own luck.

Talk tomorrow,
Matt “Making Luck” Trainer

P.S. This series is all about my new project and how to create your own fortune (luck) in ANY circumstance. Over the next few days I’m gonna show you how to never worry about money EVER again.

Plus I’ll reveal EXACTLY how to create massive wealth and your own luck…AT WILL.

Stay tuned.

A couple days ago I sent you a link to my story about a life changing event.

If you didn’t see that video then click here >>>

On that video I tell the story of how I manage to fail big time and still come out with major success.

Over and over again. With no fear.

I’ve learned how to crash and burn and turn it into a major positive.

See this video again to see what I’m talking about >>>

Natalie’s webinar mentioned in the video is incredible on it’s own and will put your path to success on autopilot…

…BUT…there’s more that can be done. IMHO.

While not really “missing” anything, I know I have a unique solution to add.

To help you supercharge the results I’ve created a simple training program that will eliminate ANY fear, in seconds.

This is the EXACT system I use to prosper IMMEDIATELY after a big time failure AND the fear of failure before it even creeps in.

So for anyone that joins Natalie at the end of the webinar then just email me your receipt and I’ll hook you up with my simple system as a special bonus.

If you decide to join Natalie’s program at the end I’ll give you my special program to help you get even better, faster results.

Just email me your receipt and I’ll get it to you immediately.

The year was 2008.

The location – Rooftop of the Hard Rock Hotel in San Diego, California

The wind was whipping, the air crisp as I opened the door to the super-secret rooftop entrance.

Within seconds of that blast of air I discovered a mystery so profound that it changed my life forever.

That chance encounter sent me halfway around the world, netted me untold wealth…and 200 MPH into a wall…headfirst.

To hear the entire story just click here >>>>

Talk soon,

Matt “Headfirst” Trainer
P.S. In the rest of the story (now I feel like Paul Harvey) I reveal some very cool technology that will have a huge impact on you in the next few years.

And it’s a available today.

Click here to get the rest of the story >>>

Why do you procrastinate when you KNOW it will hurt your chances of success?

Solve those riddles and you can gave all the wealth, health and success you ever want and more.

The good news is that the answers are simple. Even the APPLICATION of the answers is simple. You just have to have the tools.

Want more good news? Those tools are how you are going to prove yourself as a potential partner of mine.

Yesterday I talked about the businesses I’m going to allow you to partner with me on.  If you didn’t see that then go here to read more.

Once you have the right mindset training then I will KNOW you are ready to achieve and succeed without hangups.

Like I’ve said many times, everything is about mindset.

I’m allowing you inside a eight-figure plus potential empire. But you have to have your head screwed on straight or it will never work. What kind of businesses am I talking about?

Here’s a sneak peak:

- High octance digital publishing via Kindle and other reader devices

- CPA-style marketing for an awesome weight loss product

- Bad ass Kickstarter.com projects

- High leverage SEO

- High end internet marketing consulting for celebrities and Fortune 500 companies

- High end masterminding for any industry

- Plus a LOT MORE

Each one of these businesses are tested and already doing AT LEAST six figures a year IN PROFIT and they aren’t even scaled out yet!

There is an easy $10 million per year in these projects alone and that’s just the beginning. But I’m not just gonna give you access to my inside stuff unless your mindset is right. I’m gonna let you in for free but you have to have to some real mindset training first.

My personal mindset guru is being brought in to train you guys how to get your head right and the EXACT steps to take to get all your ever want in life.

Go here to register.

His name is Michael Bernoff and he’s a true bad ass. He knows EXACTLY how to get you to take action and finally achieve.

You can see a special video message from him here.

So, if you want to partner with me or just get to a point to achieve at a level you never before imagined then be on our call Thursday night.

It’s gonna rock your world.

See you tomorrow!
Matt

P.S. Go here to see a video from Micheal and get registered for the mindset training.

This is a life changer if you let it be. Plus if you want to partner with me then you have to be there anyway.

 Register here.

This will be recorded but please be there live so you can get your questions answered live.

I’ve been very inspired over the holidays to finally stop pulling punches. It’s time to kick some ass and take some names.

For those of you with ADHD that can’t patiently read my stuff, this email/post is about how you can partner with me in my new “holy grail” businesses. Real partners, not just thinly diguised affiliate programs. More on that in a bit…

Radical Honesty

I discovered a cool blog last week and found myself READING EVERY WORD. It’s from a guy name James Altucher.

I’d never heard of him until last week but I love this dude. He’s the type that you’ll either love or hate. The reason is because of his radical honesty, both about himself and others. He’s funny and though I don’t agree with everything he says, I love his writing.

His style has inspired me to finally stop being so PC and really do what I want to do, help people.

Unfortunately most people need to be told what to do all the time. Even those that don’t could use an ass kicking once in a while.

So, from now on I’m be the “remote ass kicker” and really get people to move off dead center and make it big.

So, let’s start with what holds you back.
1) Fear of the unknown
2) Fear of success
3) Fear of failure
4) Fear of everything else

With so much fear there is no action taken. You get frozen and can’t even take a step.

You need a REAL call to action.

You are afraid. No biggie. Just get over yourself and take some steps. Success is usually only an inch away amazingly.

I talked a lot about fear in a previous post so I won’t go too much into that again. You can read all about that here. (Make sure to download my fear-smashing PDF.)

Hell even I have fear sometimes so I KNOW it’s universal. But if you have the tools then fear is easy to dispatch.

How To Not Suck

Once you actually start taking some action you need a path to follow. Without that, you’ll eventually get lost and fear and inaction will return.

So, in order to not be afraid, not suck and not fail AGAIN, all you need is three things:
1) Action
2) Action
3) Action
4) Holy Grail

Oh wait, that’s 4 things. My math is bad.

Action removes fear.
Holy grail gives you confidence.
Confidence removes fear.

Action + Holy Grail = Success

Success removes even more fear and you all of a sudden don’t suck and you become UNSTOPPABLE! (For those of you that don’t read my stuff more often and are wondering what the hell I mean by “holy grail” just go here.)

The Holy Grail(s)

I’ve been trying to figure out how to partner with my readers for a while now. Not some lame affiliate program that allows you to “partner” with me. I mean a real partnership where we work together to grow a real business and we split the profits.

It’s been hard for me to figure out for obvious reasons. You need to trust partners. I didn’t want to get stuck giving away the farm while my new partners did nothing yet kept half the money. Plus how in the world do you scale to an unlimited number of partners while maintaining focus?

Finally I had to drop my ego and kick my own ass a bit and just say screw it. If people want to lie, cheat and steal my time, energy and money then let them. They’ll weed themselves out and the cream will rise to the top.

As far as scaling goes, I’ll let the partners manage that. (Those details coming later.)

So, what in the world am I talking about?

I’m opening up my businesses to all of you to partner with me. I’m talking about businesses that already work, already make big money, already are tested. They just need you to get in and drive.

These businesses already are doing six figures or more EACH for me and/or my friends. No theory. All real. I provide whatever you don’t have (people, funds, scaling, expertise, etc.) You run it and we split the profits.

Pretty simple. (Of course you have to provide a MINIMUM of half the work or resources needed.)

Here’s the best part: It’s free.

BUT…and this is a BIG BUT, you have to prove yourself. I don’t need my time wasted any more than you do so you have to jump through a couple hoops.

For a long time the only way I could have people “prove” themselves was via buying products or paying me money somehow.

This has proven to be a REALLY bad way to filter people. It’s better than nothing but ultimately very bad.

Luckily I found a brilliant way for me to test your mindset, work ethic and partner potential.

This is the Call To Action.

Time to not suck and finally achieve big things.

If you want to partner with me and finally make it big both financially and in life then watch for tomorrow’s email/post for more details.
Talk soon,
Matt
P.S. Set aside an hour on Thursday evening because I’m going to explain it all then via teleconference.

Details tomorrow.

Let’s partner in 2012 and make it your biggest year ever.

So the pseudo-intellectual subject line should give a clue to my mindset as I write this.

I’m sitting alone in my office after a long day of celebrating Christmas with my closest friends and family. After this day I had to share some things I learned about myself.

Of course I’m sure you all get the same emails I get this time of year. Optimism runs rampant and you get tons of well-wishing holiday emails.

That’s not a bad thing obviously but I really think a bit of it is fake. Some of it feels like what marketers think they are “supposed” to do.

So this year I had set my mind to not even email you guys because I didn’t want to come across as “fake” or doing what I’m “supposed” to do during the holidays.

I told myself I’d just be quiet and let the holidays gracefully pass by. Until exactly 4 minutes ago…

So what happened? I’m not sure exactly.

All I know was that I was having a really great conversation with my very close friends Amish Shah from the Magic Bullet and TheAppCode.com and Larry Ostrovsky from BeWellBuzz.com.

It’s 4:10 AM in San Diego and those guys just left my house after a very nice Christmas dinner celebration with all our wives and a few family members.

We had a great day and ended up having a deep conversation about life, love, happiness, family etc. A few things those guys said made me realize some things and I wanted to share it publicly.

So, this is my holiday email to all of you.

I actually do really care that anyone reading my messy prose will have the best year of their lives and I want to be a huge part of making that happen.

I’m launching a few projects soon that will show how serious I am but first I wanted to let you know how thankful I am that you are still listening to me and giving me your attention.

It really does mean a lot that you think I have something interesting enough to say that you stay on my list.

Thank you.

So what did I learn that spurred me to write this email?

It all started when I was slinging some wine-induced insults at someone that was not around to defend themselves. Both Amish and Larry defended the person I was insulting and it forced me to pause and examine what I was actually saying.

In the end I finally figured out that had no right to say the things I did. It also made me understand on a deep level that we all have a dark side. We all hide deep dark secrets we hope that no one finds out.

I have them too of course. What I realized was that I was lashing out at that person because I was sensing that they have similar dark secrets as I do. So I was really lashing out at MYSELF!

It was a very cathartic moment. Thus the subject line.

It really nailed me hard. Hard enough to do a reset in my brain and sit down and write this email.

So in the end, we all have faults. We shouldn’t be so quick to slam others when most likely we are really lashing out at things we see in ourselves.

None of us are perfect and we are all striving to work this thing called life as best we can.

So please take time to reflect this week on what you really have in life and how blessed we all are. I don’t care what your situation is, you have a million things to be grateful for.

Life is awesome and I’m so happy to share a small piece with you. Be kind. Be grateful. Be patient. Be caring.

We get one shot. Might as well do it in peace.

Happy holidays to all of you.

Thanks for riding along with me even with all my flaws.

Matt

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…he still brought in almost $20,000 in profit!

Luke’s printer Bruce was hit head on in by a drunk driver and while in the hospital his mail order business was still bringing in thousands of orders a day. All on autopilot.

Now that’s a holy grail! In case you missed me explaining what “holy grail” means click here to read it.

Here’s a video with Bruce telling his story.

Bruce is one of Luke’s students that got in on one of Luke’s “ready to go” projects.

Luke is officially retiring from the scene and he’s releasing one last “holy grail” project. It’s all tested and already making money. All you have to do is take over and run it.

Luke and I are doing a webinar covering the whole thing this Thursday at 5PM Pacific.

Because Luke is working one-on-one with those that get in on the project he has to keep the group small so it’s NOT BEING RECORDED NOR REPEATED. This really is a one time deal. Also note that this is NOT an automated webinar. It’s 100% live and real time.

Click here to get registered.

Make sure to be there on Thursday because I’m dead serious about it not being recorded nor repeated.

You are either in or out.

Here’s the link again to get registered.

See you on Thursday.
Matt
P.S. Stay tuned for my continuing email series to learn how you can get in on my “holy grail” projects.

If you missed the first parts of the series here are the links again:
Part 1: Time to be inspired
Part 2: The Plan
Part 3: Impossible to succeed?
Part 4: The Holy Grail

Here’s the link again to get registered for the LIVE webinar on Thursday.

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Yesterday in Part 3 I talked I said I’d talk about traffic today. Well guess what, traffic is not the holy grail.

(If you missed Part 2, get it here.)

So what is the “holy grail”? I’ll get to that in a minute. Traffic is really quite simple. (There’s the word again!) Only two ways to get it. Buy it or create it. Before we go any further I want to shatter another myth.

There is no such things as free traffic!

You pay for ALL traffic in some way. You either outright buy it or you pay for it with time or outsourcing.Now that you understand that part, all you need to know is either where to buy it or how to create it.

Where to buy it?

Obviously Google PPC has become too hard for most people and that’s mostly Google’s fault. They simlpy hate affiliates and only want to send their traffic to landing pages with full navigation and full disclosure of everything including price.

In short, their rules are not easy to get around and still convert well. Worse, they simply shut down your account if you can’t interpret their goofy wording in their “terms and conditions”. So they are out.

PPC on Yahoo/Bing is better but suffering from the same fate because they hate affiliates too.Jjust not as much. So they are out.

There a lot of other PPC networks out there that will work fine but I don’t want to get into that too much because in the end this email is not about some goofy “secret” traffic source. That sort of stuff is all hype and mostly big bags of B.S.

Media buys are tough for the beginner and can be a bit expensive when starting out unless you have been around the block. So that’s out for now.

“Creating” traffic is easier in some respects because there are no goofy rules to follow as mentioned and you can do it at will.

The downside is that most times its takes a while to see results and you have to do some work in the “create” part of it.

So obviously you can create traffic by blogging, SEO, social media, writing articles, etc. But all those take a LOT of time to do right (meaning not spammy) and the results can take months or years.

“But wait a second Matt, I though you said yesterday that traffic is the easy part?”

(I can read your thoughts)

Yes I did say that. But I didn’t say that ALL traffic was easy. So what do I do? I do a hybrid approach that’s both FAST and EASY.

I do Facebook PPC and press releases.

Facebook PPC is pretty good and getting better. I definite place to start. Just make sure you read their goofy rules too.They do have rules but so far they are pretty good with helping you get a campaign up fast and don’t just shut your account off because you don’t understand them.

The targeting is great and clicks are VERY cheap if you do it right. They are not super fond of affiliates either but you can get around that by keeping the traffic inside Facebook.

Meaning, just drive the traffic to a Fan page. Simple and the clicks are cheap. Just do an iFrame of whatever affiliate thing you want to promote but don’t be hypey and don’t be spammy.

Press releases are the perfect traffic source because they are a hybrid of “paid” and “created” traffic and with it you get SEO done almost automatically. You do have to write them but it’s simple. Just have to consistently do it at least once a week. We do them every day.

Go to OnlinePRNews.com to see the tutorial on writing PR so you can follow the format correctly.

That’s really it guys. Spend about $100 or so on Facebook PPC to test the offer and then do press releases to get the bigger, better “organic” traffic. Simple. Simple. Simple.

So what’s the holy grail all about then?

Obviously the problem with all this “easy” and “simple” stuff is that there is testing involved.

If you are still a “Type 1″ person as talked about in previous emails in this series then you won’t know what to do when a test fails to produce the expected results.

So the holy grail is fully tested and proven traffic and offers that already make money with that traffic. AAHHHH!

Yeah that’s a tough one because NO ONE wants to do all the work of testing and then just give you their money machine. That’s why it’s the holy grail. It exists but good luck getting it.

Well I’m about to change all that.

I have many tested and proven traffic sources and offers that convert well with that traffic. They make money right now. Good money.

I’m going to give you the chance to get in on those. These are all turnkey and ready to go. You just get in and drive.

One is a fast easy route, you just pay to get in. One is slower but “free” route. (More on that in a bit.)

The fast, easy route will be revealed in a live webinar this Thursday. I’ll be hosting a webinar with my old friend Luke Jaten.

Luke is famous for creating multiple projects that have produced $50k per week or more in profits VERY fast using simple postcards.Those of you that have been following me for a while will remember that he and I launched the Postcard Traffic system back in 2009. That course was a huge success and many people went on to make A LOT of money with it.

Several people were able to quit their jobs and make more money than they ever dreamed possible. They key was that they got in on Luke’s “holy grail”. He gave access to his projects that were already making money.

They simply had to get in and drive.

Unfortunately Luke has decided to “retire” and he’s allowing access to his last money-making mail order project so he can quit running it. He’s gonna detail it live this Thursday at 5PM Pacific.

It’s a ONE TIME WEBINAR and it won’t be recorded or repeated EVER. You are either in or you are out.

What Luke is giving access to is worth a LOT of money and he’s working one on one with each person that gets in on it so it’s gotta be kept small. Last time he did this he created several multi-million dollar businesses for his students. All they had to do was step in and run them. He’s doing it one final time this Thursday.

Click here now to go register.

Remember, this won’t be recorded and won’t be repeated ever again. So if you are a Type 1 person and just want to be told what to do each day AND you want the holy grail without having to do all the setup and testing, then you MUST be there on this webinar on Thursday.

Ok, enough about that. You get it.

The slower and “free” route is going to be detailed in a later email but this gist is that you will be able to access to my “holy grail” projects for basically free after you prove yourself to me by doing some work and jumping through some hoops.

The projects I’m giving you access to are right now making some people $10k a month all the way up to $100k/mo and more. The testing is already done. The offers already make money and the traffic sources are tested. You just have to get in and drive.

Details in later posts.

Talk soon,
Matt
P.S. Make sure you don’t miss this Thursday’s webinar with me and Luke Jaten. It will be awesome. Even if you aren’t going to get in on Luke’s turnkey “holy grail” mail order project then you should still be there.

Luke is a master teacher and will be delivering some amazing content on how to do postcard traffic and mail order projects the right way.

Go here to get registered for this Thursday at 5PM Pacific.

Don’t miss out.

I’m not kidding when I say IT WON’T BE RECORDED AND WON’T BE REPEATED.

Register now.

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