Category Archives for "Other stuff"

April 29, 2015

Zapable Bonus Training – Getting the most out of your apps

In this bonus training I teach how we get over 1000 visitors per day to our apps. You’ll also learn how we are able to make the most money possible not just from the app but even after people leave the app.

Zapable has changed the game in the app world. If you want your own custom app for CHEAP and want this bonus training to maximize your profits then just follow these steps:

  • Clear your cookies in your browser
  • Then get Zapable through this link
  • Then email me at matt(at)themarketingmoron.com with your receipt and I’ll send you the login for the training.

For those of you that already have the password, just go here and enter it.

Why 2014 is gonna suck

For all those people that constantly post ridiculously positive messages on facebook about the new year:2014 Sucks

2014 is going to suck royal ass for you.

Yep you read that right. It’s gonna be a disaster.

Why do I say that? Here’s why:

You don’t have it.

You don’t have that DNA.

You’ve never hustled.

You didn’t grow up with the right opportunities.

You think growing up with opportunities matters.

You don’t know how to take currently available opportunities.

You complain a lot.

You don’t see the big picture.

You might have a map, but you’re really bad with directions.

You expect handholding. “Oh if only someone would show me how…”

You think you’re entitled to rewards.

You place blame on others instead of taking control and figuring out what went wrong.

You half ass projects and say they’re failures.

You rarely, if at all, launch projects in the first place.

You don’t seek specified knowledge.

You buy a lot of information – courses, webinars, seminars, conferences – and let it all go in one ear and out the other.

You haven’t learned the very basics of doing work online.

You think “I’m not a techie” is a good excuse.

You haven’t learned the slightest bit about how a real business works.

You don’t enjoy producing content.

You’ve never studied classic marketing or sales literature.

You’ve never written an advertisement.

You’ve never made a sales call yet you expect to make thousands of dollars in sales overnight.

You waste a lot of time on things that don’t matter and then whine that you don’t have enough time to do the things that do.

You spend your free time thinking about doing something.

You tell anyone who will listen what you’re going to do.

You never do anything.

If you hate me now, it’s because some of that was true (or maybe all of it).

So why not change it and make 2014 (and every year after that) great?

I can help if you listen to me. Start here.

Or just stay tuned to my increasingly insightful emails. 🙂

Talk soon,
Matt “2014 And Beyond” Trainer

P.S. Yes I ripped this off from a post I did a couple years ago. You can read it here.

P.P.S. And yes, part of that post was ripped off from Karol Gajda.
(He gave permission so stop whining.) He’s brilliant so won’t hurt to follow him here.

 

April 26, 2013

Insomnia Tales: Results of not sleeping for 63 hours

I’ve been in a really weird state for the last couple days.  nzt-limitless

I can’t really say it’s been bad, other than I just know I’m not supposed to be awake this long. As of the time I’m writing this email, I’ve been awake for over 60 hours. Weird part is that I’m not even tired. Quite the opposite in fact.

I’ve tried to lay down but it just didn’t work.

I just stared at the ceiling.

Before you start thinking it, no I’m doing any drugs or anything.

I have been taking some brain-related herbal supplements to improve brain function. They are called nootropics.  Cool stuff. When taken in the right doses you really get the same effects as in the movie “Limitless”. So because of that by body has kicked into a hyper “get shit done” mode.

I haven’t left my desk for 24 hours.

Craziness.

I have indeed gotten a lot done but this “no sleep” thing is pretty weird. I feel great and it’s like I’m a hyper-creative working machine.

So yesterday Luke and I did our postcard traffic call. It was a really laid back, fireside chat kinda thing. We talked about various stories of success of our students. It’s so cool to see how our training is used in so many different ways. We had a lot of great feedback so I set it up to play as a timed replay.

It’s running again tonight at 6PM Pacific.

I bring that up because by the time the call happened I had been awake for over 48 hours.

Yet I was focused, alert and feeling creative and friendly.

Kinda weird.

I highly recommend (at least from my experience) you check out WebNutrients.com.
(I’m not affiliated with the company and make no money from this recommendation.)

Please don’t take this as medical advice because I’m certainly not a doctor. I’m just telling that my brain has turned into a mega-creative machine and I love it. I feel like I’m 20 years younger and more creative than ever. Up to you but it’s been great for me.

Here’s the info for the call with Luke and I tonight:
Phone: (773) 897-0046
Conference ID: 37572#

Talk soon,
Matt
P.S. While writing this email I finally started feeling tired. Off to sleep.  🙂

April 24, 2013

Postcards…just one part of a nutritious breakfast

Besides being incredibly high in fiber and low calorie… postcards-taste-great

…postcards rock for driving incredibly cheap, highly targeted traffic.

Here’s a short article by Luke Jaten about more cool reasons to use postcards for traffic.

———————————————-

Direct mail is one of those mediums that is typically overlooked in the age of the almighty internet and that’s ok with the relatively few of us still using it with great results. Here are 7 reasons you might want to consider joining the ranks of smart marketers using direct mail.

1.    Extremely targeted  – You can target markets by demographics, psychographics, or (my personal favorite) past purchases. There are compiled lists, which consist of contacts who share some similarity like living in the same zip code, belonging to the same political party, or having blue eyes.

There are responders lists, which are made up of people who have responded or opted in in some way like requesting more info, filling out a warranty card, or calling from a radio or TV commercial. Then there are my favorite kind of lists. These are list of buyers of some other product or service. People on these lists have already demonstrated a willingness to buy something.

2.    Super stealthy – Unlike marketing online, direct mail gives you the ability to test, grow, and build  a campaign or business with very little visibility by your competitors. It’s very easy with all the tools available to “spy” on your competition online, not so with direct mail. They won’t know how much you’re mailing, how often, or have any idea what your conversions are.

3.    Easily scalable – The size you can grow to is only limited by the number of available responsive lists. With direct mail you can very predictably scale your business by continuing to test additional lists and with a knowledgeable list broker you can predict what size you can scale to sometimes after the first test.

4.    Very few moving parts –  With a direct mail campaign your biggest variables are list, mail piece, and response device. Obviously there are other components (or parts within the parts). But having just 3 main things to test makes it easy to track and easy to tweak.

5.    Low-tech/Beginner friendly – You don’t need to know how to write code. You don’t have to hire someone to write code. There’s
no code involved. Once the copy and layout is done for the mail piece, turning on your campaign is as easy as calling your list broker to order names and then calling the print/mail shop to place your order. You don’t even have to touch a stamp if you don’t want to.

6.    Relatively cheap – In my experience I’ve seen per lead costs for as low as $2, optins for $4, and per sale cost for a $1,495 dollar product as low as $150. Imagine offering a JV partner $150 bucks for a $1,495 sale. Also leads generated via direct mail tend to have a MUCH higher LTV (lifetime value) and fewer unsubscribes and spam complaints.

7.    It’s an independent platform – What do I mean by independent platform? Well unlike most of the online sources you may be used to there is no big company telling you what your ads can look like. Obviously you are still regulated by the FTC and various other entities concerned with rules regarding what you can and can’t say in your advertising. But there are no companies telling you your message doesn’t meet with their approval, no quality scores, no algorithym changes, none of the things that can adversly affect your business overnight.

BONUS REASON: Very little competition. Today inboxes are full and people are eager to hit the delete or worse the spam complaint
button. But just the opposite is true for most people’s mailboxes. Your message stands out when yours is the only one they’re holding in their hands reading.

Bottom line… it doesn’t matter if you use direct mail for lead generation, direct selling, or simply to fill up webinars, direct mail can help you build and grow your business predictably and with very little hassle.

———————————————————————

While postcards ARE really great and very healthy, don’t have too many for breakfast.

Overindulgence can be a killer.

Remember Thursday evening Luke and I are doing a teleseminar on integrating (that word sounds so corporate) direct, email, and several other forms of online traffic into one big cohesive unit.

The call is at 6:00PM PST (9:00PM EST) Thursday night
Phone:    (773) 897-0046
Conference ID:   36185#

According to Luke, “It’s gonna be fun AND educational.”

It will be all that AND make for a healthy meal.  🙂

See you there,
Matt
P.S. I’m gonna put a disclaimer here in case someone out there believes me about eating postcards. I don’t REALLY recommend that. I mean I did taste one a minute ago. I have to admit it wasn’t too bad.

But the ink may really mess you up so please don’t eat them unless you are a professional.

End of disclaimer.

See you on our call Thursday.

6:00PM PST (9:00PM EST) Thursday night
Phone:    (773) 897-0046
Conference ID:   36185#

 

April 23, 2013

“Leave me alone! I’m tired of all your nonsense!”

I used to get really bothered by negative responses to my emails. I put a lot into this and I used to take it as a personal attack. But not anymore.

I actually enjoy them now…as weird as that sounds.

The subject line above was the exact response I got to my email from yesterday.

Here’s a screenshot:

my-nonsense

It actually made me laugh and still does. I love it because it tells me I’m doing this right. I’m getting people emotionally involved. Fortunately I get loads of positive responses too.

People either like you or they don’t. I’d MUCH prefer someone to have strong emotional reactions to what I do that to just do a shoulder shrug or worse, be bored.

Boredom is the kiss of death.

See, every buying decision is EMOTIONAL.

Every. Single. One.

If you aren’t tapping into people’s emotions, you are blowing it.

[——————-Commercial Break-——————–]

 How To Build An Email List With Postcards
 
People who subscribe to your email list from a postcard
are WAY more valuable to you than other subscribers.

They will stay on your list longer and most of the time they will buy more.

So how do you build an email list with postcards?

Here’s just one way:

Instead of using a phone number as the response mechanism on your postcard,
you simply make your call to action say something like this…

“Send me an email and I’ll reply with all the details,
my email address is blank@blank.com”

When they send you an email you can have them automatically subscribed to your
auto-responder and it will send them the info they requested and voila,
they are on your list.

It works way better than having them go to an optin or squeeze page.

There’s much less resistance to them sending you an email versus them giving
you their email, although in the end, it’s the same thing.

If you liked this little tip, my friend Luke Jaten and I are doing a
teleseminar on Thursday night all about ways that we’ve used
direct mail and the internet together to magnify the power of both mediums.

You don’t have to register for it. Just mark your calendar.

Here’s the call info:
Thursday April 25th at 6PM Pacific Time
Phone: (773) 897-0046
Attendee Conference ID: 36185#

Should be educational and entertaining.

[—————— End Commercial Break ——————-]

Don’t be afraid to upset people. Just be yourself.
(How many times have I said that lately?)

Just don’t be lukewarm.

Your list will love you for it and they will become FOLLOWERS instead of just “optins”.

See you on Thursday night for our live training.

Here’s the call info again:

Thursday, April 25th at 6PM Pacific Time
Phone: (773) 897-0046
Attendee Conference ID: 36185#

 

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