Math is usually incredibly boring.
Who wants to hear about math?
Not me. Blah. (Sticking my tongue out.)
But today Luke changed my mind.
He showed me his simple formula for
determining how much money you’ll
make BEFORE you even go into a market!
He also showed how to target how
much money you want to make and meet
that goal very easily.
Very cool stuff. Simply put, it’s the most
exciting math lesson you’ll ever get.
Also in the video I compare his math for
postcards with the math for PPC campaigns.
The results were VERY eye opening!
Which one would you guess is better?
Click the player below to watch part 4:

As always, give me some feedback!
Talk soon,
Matt
P.S. Make sure to watch to the end of the video.
I have a special request that I would like you to do.
.

{ 14 comments… read them below or add one }
How much under a $1000.00 is this course going to be? As a divorced mom with 2 teenage boys and not receiving no child support for over the last 6 months, I am on a very very tight budget and i really really really want to buy this course.
Thanks for all you do Matt!
Jill Miller
Edit from Matt:
We don’t want to reveal the price just yet but I will tell you that it will be SEVERAL hundred dollars under $1000.
Matt
What about the cost to physically make the book? what does the printing cost to print these books? Who handles the shipping? the call center? Also I remember something Luke said in a video about the cost to the call center, what is the cost per order for the call center attendant?
Edit from Matt:
We’ll answer all these questions in the Q&A video tomorrow.
Thanks!
Matt
Great videos. Just curious about the initial cost to setup such project. For 1000 mailing test, it is about $450 (most of time it will be higher than that), then we need callcenter to handle response about $4 per call. Luke said it is about 10% response rate, then 100 calls x $4= $400 cost. Not including all other 800 number, recording, etc., cost for 1000 mailing and get response will be $1000.
Thus, ROI will be way less than videos.
Can you help to understand the initial investment and return better?
Paula
Edit from Matt:
We’ll answer all these questions in the Q&A video tomorrow.
Thanks!
Matt
You should include your cool flash video player as a bonus!
Edit from Matt:
LOL! I wish I could!
That thing is too complex to give as a bonus.
Sorry.
Matt
Thanks for the discussion about my PLR question in the video. I was surprised you guys covered that so extensively in the video!
Will the course be available to those who are not able to travel to the live event?
Edit from Matt:
Absolutely!
The live event is just an additional bonus.
It’s not a requirement.
You’ll get a recording of the event as well.
Matt
Great videos. I wanted to know what service do you recommend for placing the phone number on your postcard and then having it forward to your call center by the caller pressing 1.
I know PatLive.com will take your live calls for you but I’m not sure what phone number do you use to play your 24/hr prerecorded message.
Your course sounds awesome.
Thank you for your time.
Evil Bob
Edit from Matt:
For that we use http://www.ifbyphone.com.
They have an awesome service.
They do everything you asked about.
PatLive then takes the order after they push 1.
Great question!
Matt
Enjoyed the videos!
I’m guessing you must be on the west coast, my old stomping grounds, since I get your videos so late in the day in Massachusetts. Plus the surfing is so much better there. You said to tune in tomorrow (Saturday) for Q&A, but will this be live or on video? Please let us know the specifics for those of us that want to get involved. Looking forward!
Edit from Matt:
I asked everyone that watched the 4th video to submit questions.
We answered them all in a one hour Q&A video we did today.
It’s rendering now and I’ll send it out when it’s ready.
Matt
Hey Matt!
First of all, I want to say thanks for all the great info you have been sharing with us. I’ve been following Luke for a while and I have to say he is kick ass.
Now, I’ve been watching your videos and everything sounds great!
I understand that you have to have a product, get a list/market, set up the accounts for the 800 number and the shipment and printing of the product…
My question is:
Would this work with a digital product?
Meaning that wouldn’t it be better if you just have the product delivered digitally to save the printing money?
Well… hope to hear from you!
Thanks 4 your time!
Edit from Matt:
Yep you are absolutely right. But it’s something you would need to test.
You could get a lot of refunds that way or it may work like crazy.
For that, like most things in marketing, there are no absolutes.
We will cover this extensively in the course as well.
One thing to think about is that offline traffic is fundamentally different
than online traffic. They may not like to have to go to a website to
get the product. Just test and find out.
You could also give the option. One way we do this is to sell the
product as a digital delivery and then offer a physical product as
an upsell. This is both very effective and can increase your bottom
line dramatically.
Hope that helps.
Matt
Hi Matt — Thanks for the very informative videos… just like some of the other commenters here, i’ve been watching Luke for awhile and just happened to come across your website…..
I was wondering about creating the ad copy and the phone scripts… is this something that will be discussed further…
thank you.
Edit from Matt:
Absolutely! That’s a big section in the course.
Very important stuff. I’ll also be teaching how
to use PPC to rapidly test all your copy.
This part alone is worth price of the course!
Matt
Hi Matt and Luke,
A few questions for you:
1. You pick a market and find a list. How do you decide on a product? Is there a way to test what will sell? Fitness market for example – another diet or exercise book? Don’t want to spend $2500 to create a product that no one wants.
2. Info product seems to be the way to go with 100% profits. Any experience with selling other physical delivered products? ie for fitness – supplements or exercise equipment with good margins?
3. Will this business work if you don’t live in the US? Can you outsource the printing, phone calls, distribution and stamp licking? Outsource list provided in the course?
Thanks. Looking forward to the course.
Edit from Matt:
Your questions are answered in the video coming out today.
We will cover product selection and creation in extreme detail in the course.
Guess what! This is the easiest part of any marketing system, online or offline!
Matt
Will this course work for people outside the U.S.?
I am in Europe but 90% of my marketing targets the U.S. market.
will you be providing sources for card printing, postage, order fulfillment..etc that would work with people outside the U.S?
Edit from Matt:
Same as my answer above.
Your questions are answered in detail in today’s Q&A video.
Watch your email and this blog so you will see when I post the video.
Thanks!
Matt
Split pay options for the launch? If so, I’m definitely in.
Edit from Matt:
Nope. This price is too cheap to mess with payments.
Matt
Do you think your program will work as a means of getting people to rsvp for a live seminar event? Seminar and presentation of the product at the event.
Thanks,
Tony
Edit from Matt:
We covered that quite a bit in Part 5.
The answer is YES, ABSOLUTELY!