Finally, all your burning questions about postcard marketing answered!
Luke and I compiled all your really great questions (many were similar) and answered them in detail in this video.
Click the player below to watch part 5:

As always, give me some feedback!
Talk soon,
Matt
.

{ 12 comments… read them below or add one }
Do I have to watch the whole 58 minutes and 57 seconds… LOL?
Great job with the editing.
Luke
Edit from Matt:
Oh so now you are a comedian!
Matt
Hi,
Is there a report for this?
I don’t have time to watch all videos…
Edit from Matt:
Then when will you have time to launch a campaign?
Too much information to put in a report effectively.
The report would be 300 pages!
Matt
Hey Boring Matt!
Good stuff! I’ll be looking forward to the course tomorrow.


Can I do this in my sweats or do I need to wear a
business suit and be professional??
Edit from Matt:
Of course you have to wear a suit when you work from home!
Duh!
Don’t you notice how professional Luke and I dress?
Image is very important.
Matt
Hey Matt,
I am in lots of good information… Can’t wait to start the course
Edit from Matt:
Thanks Jim!
For someone who is boring… that kinda is a pre-requisite isn’t it to become a millionaire like you are????
Too many people don’t accept the fact that success only comes to those that follow instructions, ask questions, and follow through… “I don’t have time to…” Then don’t even leave a comment dude go back to whatever you really need to do…
Me personally, I am impressed at the amount of information you have already presented. I have enough to conduct my own campaign but any endeavor like this is always more successful when I can learn from your mistakes and not experience them!
Developing a plan for a medical practice… just researching what the product should be to offer… don’t like supplements as they can run havoc in people’s health if not followed properly by and MD that understands the interactions… Kind of complicated but huge market place… key is to simplify by targeting sub-niches one at a time!
Good Job…
Edit from Matt:
Wow, good stuff!
Matt
Hey Dude,
I just landed a U.S. distribution deal for a new product that turns you energy field into a place that bugs don’t want to hang out. Totally Natural and last 4 months. If I do postcards, everyone is a potential customer. Works on people, dogs, cats,horses and even cows. Matt you have any cows grazing in your back yard. I need to set up a dealer network, has Luke ever done cards to potential dealers instead of potential customers? I know it’s not a info product with 90% profit margin but the market is huge.What’s your thoughts on using cards to find dealers and customers?
Edit from Matt:
It’s all lead generation, no matter whether it’s B to C or B to B.
Of course postcards are great for lead generation.
Don’t get married to a product or service though and try to make
it fit. Go after markets and products where there already is a demand.
Matt
He Matt,
GREAT stuff! Boring? Are you kidding me? Is learning a new way to market successfully offline to make a lot of money boring? If so, sign me up as President of the Boring Club!
Tell whoever said you were boring to go turn on Entertainment tonight and get out of the marketing – make money game ASAP! More room for us boring people.
Okay, I feel better now.
The information you guys have shared has been absolutely phenomenal. It looks to me like, if using these techniques properly, test small, do your math, and if you have a winner just ramp up from there. Not too complicated, and definitely NOT boring. Not to me, anyway.
I think people sometimes forget that the internet is just another “media”, as Dan Kennedy likes to say. Offline marketing works. It’s worked before, it works now and it will work in the future.
However, having the right plan, can help make it work successfully. It looks like you guys are putting together the right plan.
Look forward to seeing your launch on Monday!
Edit from Matt:
Thanks for the kind words Jay!
Hey Matt,
Please tell me what that funky tune is you use in your video intros?
Man, that joint has me up dancing every time I hear it.
And I dance like you, so I usually get a bunch of looks like: “OH MY GOD!”
But I don’t mind the haters, cause the horns in that joint make me feel like a dancin’ fool.
All goose pimply and stuff!
So PLEASE be a righteous dude and give up the title and artist.
—Ron
Edit from Matt:
Dude, watchu talkin’ ’bout man?
I’m a dancing machine!
I just use the royalty-free music in iMovie ’09.
There are tons of great tracks in there.
Matt
Matt
Are you letting affiliates in on this?
Thanks
Gina
Edit from Matt:
Not yet. After this launch we will set it up in Clickbank.
Matt
You mentioned about getting a merchant account in one of the videos. Can we use ZoomCartPro to handle this? How does the order taker at PatLive.com access the merchant account? Do I have to set up an online order form? ZCP would be great for upsells and downsells since the prospect is already on the phone. I’d assume that they’d just have to click the ‘add to order’ button and process the upsell or downsell. Thanks!
Edit from Matt:
Yeah you can use http://www.ZoomCartPro.com to get a free merchant account.
ZoomCart is also a great place to setup an order form and one-click upsells
for PATLive (or any other order talking service).
All this will be taught in detail in the course.
Matt
You responded. I figured you might be surfing on this beautiful day. Unfortunately, we don’t have surf in Las Vegas, though it’s a beautiful day too.
Have you tested using “Flares” to increase conversions on them postcard designs?
Edit from Matt:
Yep we’ve tested all that stuff.
Sometimes it helps, sometimes not. Depends on the product and market.
That is also covered VERY thoroughly in the course.
We also taught a bit about that in the Q&A video.
Matt
All these videos have been great, Matt & Luke.
Matt: you’re not “boring”… I’m actually the
same way… When I talk business, I focus on
the information, data, etc., and don’t show
much emotion. Nothing wrong with it!
You can count on my purchase tomorrow. By the
way, what time should I be ready to buy?
Thanks!
-Will