If you missed Part 1 of “Punched In The Face,” I posted it on my blog here
This email is Part 2.
Meet Joe “The Builder.”
Joe is a smart guy. Nice family. Beautiful wife. Great kids.
He works hard as an engineer by day. At night, after the kids go to bed, he builds websites.
I call him “The Builder” because he is very technical. He jumps into technical tasks with no fear.
He shies away from learning things like copy writing, direct response, and list building. He just doesn’t “get” those things so he builds.
He likes autoblogs. (Semi-automated minisites designed to rank in the search engines and bring in small money for each.)
He builds and builds because he believes the more he builds the more money he makes. He averages $3 per day for each blog. So he reasons that if he gets 1000 of these built he will make about $1 million per year. He understands SEO and does some outsourcing for content, link building, etc.
He’s very organized and has a nice system in place but there’s a problem. He’s not making enough money.
After a year of working on this, he’s not even close to where he wants to be. He can’t even quit his job yet. Even with several hundred sites, the money is just there.
He’s finding that his blogs don’t maintain their search engine rankings so he has to work on them constantly.
To make it worse, his outsourced team keeps messing up. They keep trying to cheat and put up bad content. The auto-posted content is not edited or monitored closely enough.
As more blogs get built he’s finding the quality dropping and his costs going up. His team is not working out the way he thought it would.
The links they build are not “sticking”. The automated linking tools just don’t work like they used to. Even when getting first page rankings he’s not getting the traffic all the keyword research tools told him he would get.
Joe is frustrated.
He’s painstakingly researched tons of niches like toenail fungus, hair loss, how to get pregnant, hemorrhoid treatments…
…and 100′s more.
All in the search for long tail search phrases he can rank easily for in the search engines. In the end, he doesn’t like it and longs for something of higher value and of course to make more money.
What is it that Joe is missing?
It’s simple…quality. Joe has bought into the “push button” myth.
Don’t get me wrong, this strategy does work. Many people do very well with it. The “myth” is that this is a long term sustainable business that brings in “push button” millions.
It’s just not that simple.
Joe has been punched in the face.
Joe’s first lesson is that to hit BIG goals, you need to start with a strategy that will get you there.
Quality is what creates value. Not automation. More automation does not mean more quality. Long term value is what makes millions.
Another lesson Joe learned is that scaling is not linear. To get to his elusive $1 million per year he needs a much larger staff. He needs better management and since he’s not a “people person,” he’s stuck.
So Joe has some choices to make. Should he keep building and get up to enough monthly “automated” income to quit his job.
This is cool except that he has a very small chance of ever getting to $1 million per year so he’ll have to settle. Or should he stop what he’s doing, keep his current blogs and move to a strategy that can achieve both his big goals.
Well, Joe made a change. A simple but powerful one.
He’s now on a path to do over $10 million per year! And the best part is that he was able to quit his job within 60 days of making the simple change.
In a future post I’ll reveal what Joe did.
To be continued….
Stay tuned for Part 3,
Matt
P.S. OK so the $1000 contest starts now.
Sign up for the contest below or here
I’m giving away $1000 to simply read my emails and follow up with some simple tasks. The person or persons who perform all the tasks and give the best answers will get $1000 each.
Here’s task one:
Tell me what you would do in Joe’s place.
How should he react?
How should he make changes?
Should he buy more courses?
Should he get a mentor?
What change do you think he made?
Put your responses in the Facebook comments section below.
After you’ve done that, click the Facebook “Like” button and share the post with your friends on Facebook.
While I would normally be chiming in on people’s comments, I’m not going to this time because of the contest. Please don’t be offended. 
Stay tuned for tomorrow’s email.
To be continued…
[contest_fb_comments contest="_1000_holiday_giveaway" width="750"]
{ 45 comments }
