It’s time to take MASSIVE action!
Yep, we small internet marketers are doomed. Time to act. Watch the video to learn why.
To learn how to think big, kick ass and make money on the internet before the window closes check out this video.
Let me know your thoughts on this.
Matt
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{ 31 comments… read them below or add one }
Very scary stuff. I heard about this in Wired magazine about 5 months ago. They had an article called “The creation factory” or “media factory” or something like that, and it went in depth on how the companies you mentioned worked. Scared the crap out of me.
Only way to stop it is Google. They have to change up how they do things and fast or else the rate of content on the net will be doubling in a matter of weeks, not months, as companies like this spring up.
This is 100% Google’s fault, and our faults for only using Google and giving them so much power. If Google didn’t care about backlinks, or PR or such, the crappy content machines don’t make money.
I have a new video coming out with Neil Patel soon on why niche search engines have to rise up and take share from Google if we are going to live in a managable world and not drown in all this fraud content…
Good news and bad news… The bad news is that IM will get tougher and tougher as the big companies start figuring it out. As we can see from the Yahoo purchase of AC, the good news is that big companies don’t build large revenue producing content networks… they buy them!
We want to be sellers.
Thanks Matt for keeping us up to date on this. We need to keep ahead of the surf and that means take action quickly. Let’s do it!
Great updates. Keep them coming. I watched your video “Think Big Kick Ass”… very informative. You have yourself a new dedicated follower!
Insightful video, Matt… Crazy, but it makes perfect sense. Hopefully, this will spark some urgency for those that want to develop a successful business online.
Hi Matt and all Spy On Us colleagues
Very interesting video. And remember what we will do now will live for long and give traffic even in the future. They will probably not find every niche so let them come and we will give them some challenge anyhow.
I’m so glad I took this step ….. And as always in IM,
Do It Now!!!
Best regards
Jan Jattne
Reminder to me that building a ‘Google Proof’ business is more important than ever..focusing on a list of customers may be a a serious consideration now a days.
Hey Matt,
Great thought provoking video & loved Think Big & Kick Ass….that is right on the button.
People need to be aware that companies serving this space are growing rapidly…look at the fastest growing companies & you will see many in the internet media space.
There is a huge oppoprtunity. From experience, lots of the web & design companies have no idea…but there is a new breed ‘eating their breakfast’…this spave will change enormously.
***I think some of your reader’s don’t grasp the opportunity…think about it…grab the real estate now…grab & create those authority networks NOW!…that is where you can make great money today…but just think..these guys are going to be all over you if you have those powerful networks with traffic etc dominating particular niches.
Hope that’s clear…& the tools to succeed are now here.
Couple of other things…
Google have also made it clear that they themselves will be & are playing directly in the content space. Something like sites that Google owned & placed their content on had higher Adsense clicks than non-Google sites…..BEWARE
Something up your street Matt….www.GoViral.com. Working with my video marketing expert on something like this.
Once again…own the real estate that these ads are served on…Kaatching.
Why can’t we just adapt and push our efforts into different Search Engines?
I would think the logical step is to look away from Google and focus how to make other Engines compete or at least come at %20 of Search.
We shouldn’t have given Google this much power. They’re basically going to BECOME the NET.
But if content is now going to be CREATED by the engines themselves, what do we have?
Everyone who has original content will be frozen out.
What do we do?
Edit from Matt:
You are missing the point. It’s not about Google at all. It’s just that Google is way ahead of every other Fortune 500 company. They WILL wake up and that will spell the end for us. Just take action and get ahead of the wave crash!
Matt
Matt,
sorry man… with all due respect, I believe that your prediction
although stringed with some truths, is a fabricated product of your mind only. It proves that even the most brilliant marketers like yourself lose their way – their frame of reference – their grounded thinking patterns and perhaps, even their understanding of “today”
I believe that you have lost yours. Although you have made a strong representation of a “possible” outcome, I am disappointed that it came from someone as experienced as yourself. Did you also consider that there are 100,000 other possible outcomes?
Try this, go get yourself a hunting knife and a backpack full of basic necessities. Charter a helicopter and have the pilot drop you in the middle of the deep forest in Montana for ten days and then pick you up.
Then, re-think all this stuff. I bet you will have a 100% different prediction… or at least we will all know it’s real.
-Disappointed.
Edit from Matt:
Are f’ing kidding me!!!??? For one, this is very real and you will feel the pain of these companies waking up.
And two, I don’t sit around fretting about it! I’m taking massive action and getting way ahead of the curve.
So guess what, if nothing happens (it’s already happening) then I’ve built another multi-million dollar business.
Your line of thinking is completely screwy to me. Please don’t ever come back to my site again.
We obviously don’t click.
- Even more disappointed Matt
Jesus Matt, I’m having a severe panic attack! LOL Time to start building my own blog network!
Thanks for the great content
Tim
Matt
I have been reading about the same thing. those guys must have massive automation, massive resources, and massive backlinking power as well. Really liked your video.
Matt,
i watched your ‘Why Internet Marketing Is Doomed’ videos. If F500 and Google will slam us internet’s door, ok. There’s print media, where we’ll be still able to advertise our products. It’ll be more expensive, but taking into consideration that major cost of quality online advertising is doubling every year, probably ‘back to paper’ will be the solution for us, ‘little fish’.
Hey Matt,
I think you are right on.
Have an awesome day!
Fran
Hey Matt,
Great video and something that I have also realized several months back. I remember when I read that Associated Content had been purchased. It was a light bulb that went off in my head.
It is time to get cranking and do whatever I need to do to build out my networks of sites. To put it bluntly it was a kick in my butt.
One thing I will mention that I wish you would have put in the video is that this can also be a really good thing for those that take massive action now. Here is why if someone takes massive action and does what you are teaching you will have the opportunity to not only make a killing now, but make even more money buy selling all your internet assets to these fortune 500 companies.
I see this as an even bigger opportunity. When my internet properties are making upwards of $500k a month my goal by the way. I will have a great opportunity to cash out to major companies for millions.
Hi Matt,
I agree with you to a great extent. Large corporations have been looking at the internet for some years. One way way to compete with this is to form working cooperatives. Entrepreneurs have the tendency to be paranoid about competition. This could be their undoing. I have always worked in teams, properly managed they work very well. Internet marketing is ideal for a team structure and a strong team can always challenge the shoulder holstered big boys. Think out of the box and you can survive. It has been done before and it will be done again.
If we as marketers continue to give real value on a personal level, we can survive.
I think the problem around the corner is quality content; these companies clearly focus on quality, as opposed to £5 , 500 word fodder that IM’s are used to.
Think outside the box on content and move away from these cheap, inferior articles. Sooner or later, rankings (in part) will be dedicated by user feedback or reviews of some kind. (maybe along the lines of Digg etc). If you have quality, rated content then there’s still room for you , as the little guy. In most industried there are giants and there are also little guys, so I don’t see it as total doom and gloom.
But then, content sites aren’t my business plan. I think it leaves too much to the mercy of Google, and I went through that 5 years ago with the Adsense Boom/Bust. I see far better opportunities.
Hi Matt,
I believe it is only a matter of time for this to eventuate as you depict.
The charge is unfortunately being led by our own gurus!
They have seen the light & are selling their services for outrageous sums (& so they should, as they had to pioneer this stuff!)as they scale up their thinking & are kicking ASS, as you Americans say…
I agree, there is a window of time for a bunch of things at the moment.
The outsourcing opportunity in the Philippines is certainly a help for folks like yourself to “bring it on full bore”
Good on you all,
Kindest & best success to you all,
Poppie
Screeeech. This is H——-T. What is disappearing is the “Wild West,” Caveat Emptor ability to sell empty land, with equally empty promises. Gone are the “Make Millions in IM” days, and good riddance. The ability to sell a good product, at fair prices, will always be there. The day you can expect to get $5000+ for a $200 product/report, are going. Before long, if you want to sell a $500, product, it had better be worth at least $500.
Businesses, and people are coming online that can’t/won’t pay what they consider inflated prices, THAT is what is changing. The stores in the Gold rush camps, are becoming real stores, not tents. Prices are going down, and demand for proof going up
Matt,
I was wondering when others were going to take notice. I have been watching this whole thing change so much in just the last year.
It is frightening just look at what Google just did in their May Day update which most people are getting mixed up with the Caffeine update. For people who actually update their blogs etc. it was ok in fact I jumped to page one for a three word long tails, so it did not hurt most of my sites.
But it took out some really big companies, well they dropped big time, some changed as much as 92% (i did a post on this).
So the other thing to watch out for is with all that firepower behind them the fortune 500 will no longer need us to do CPA offers, and even that will dry up like a desert and companies like CJ will shut down too.
I really think your time line is right on and if you look back over the history of the internet you can see this in the past. I remember when Yahoo was just a bunch of book marks, ya I am old. But just remember “he who does not know his history is doomed to repeat it”.
Good luck to all of us…
Christians constantly remind us that the world is coming to the end and Jesus is coming back.
There was a time when people believed the world was flat.
Google is not the only game in town, so stop predicting gloom and doom, and be more competitive.
Look at the list of rich entrepreneurs
1 Mark Zuckerberg Facebook 23 $700 Million
2 Andrew Gower Runescape 28 $650 Million
3 Chad Hurley Youtube 30 $300 Million
4 Blake Ross and David Hyatt Mozilla 22 $120 Million
5 Andrew Michael Fast Hosts 29 $110 Million
read the list at http://www.retireat21.com/top-young-entrepreneurs
I hope I piss you off Matt because I think you need to get over yourself.
Edit from Matt:
“Get over myself”? Obviously you don’t know me.
You just laid out the cream of the crop that are changing the game. They are such a small group.
I’m not talking about them or Google being the problem. I’m talking about the FORTUNE 500 waking up to the Internet! That’s the problem!
Google already gets it.
Just take a look around. There is a wave coming and it’s going to change everything we do as Internet marketers. NO QUESTION!
Just take action and do something before it gets WAY harder.
Matt
Matt,
I think you are onto something here. My take on it would be that if us “mom and pop” blog empire creators put together a nice stable of income producing blogs or niche sites, there will large companies who want to get into this business who will have large sums of cash to consolidate the industry. If we have taken the massive action you are suggesting then we stand to get a huge payday.
The problem I see is that there’s very little “new” to write about. Most content is just a re-hash of old stuff, especially if it’s outsourced.
The content that is getting most attention (other than news) is the world of celebrities and pop culture. And 99% of that is not worth reading.
Who is reading all this ‘content’? Or, is 95% of it just floating around cyberspace — and loaded with keywords — but never read. So why is it there? Just for SEO?
Original Content is definitely KING… I even started translating my unique content on my blog to french, spanish and german for more google indexing in the ever growing niche of internet marketing..
Great post.. Keep it coming..
Thanks for the video. I don’t think the situation is as dire as you make it out to be though. My reasoning is simple for feeling this way.
Content is ever changing, products are ever changing as well. There will never be a lack of content because the world is forever changing. There will always be a space for niche marketers to come in and make a living.
Think offline for a second. How can Five Guys Burgers compete with McDonalds? How can local banks and credit unions compete and get business when banks like Bank of America and JP Morgan Chase are around?
Surely the larger corporation have everything figured out?
Just my opinion but there will always be a place for a smaller company or entrepreneur with a laser focus to come in and carve a niche. Again, just my opinion, no need to hammer it or anything.
Edit from Matt:
I agree to a certain extent. My main argument is that it’s going to be a LOT harder than it has been.
It won’t be impossible but the easy ride is coming to a close.
Matt
Sorry Matt, What a bunch of defeatist crap. Business has never been “easy”, it requires work.
Small nimble niche companies will still thrive because they can provide products and services the big corporations won’t.
Big corporations want to play it safe and will offer vanilla, one size fits all solutions. Niche marketers are able, and are more importantly WILLING, to learn about their customers and provide customized solutions.
Big corporations couldn’t give a damn, they are just interested in pleasing stockholders and Wall Street.
From Matt:
That’s all true but the world is changing. We are in a major recession and big companies are getting squeezed by the internet.
They WILL adapt and it will be a LOT harder to compete after that. Believe me.
The first to sound the alarm is always called “paranoid” or “defeatist”. That doesn’t mean it’s not true.
Matt
I agree with you to the extent that corporations will always be able to out-spend, out-leverage, and therefore dominate established channels. However, it just requires that we move to different positions that offer the new opportunities.
The big money that is to be made is always on the edge… the edge is always changing.
Large corporations are ALWAYS several steps behind when it comes adaptation, that is their nature. They cannot move with speed; but when they hit, they hit hard, and dominate, bringing full resources to bear.
Our challenge is to market on frontier… where the known meets the unknown. When Google Adwords first launched it was a party for the little guy… not true today. The same with Youtube… no one took it seriously but now the the heavy hitters are figuring it out video.
I see currently the “edge” is mobile, the edge is “local” but everything always has a limited shelf life. The little guy will always have speed on his side, and the ability to see and adapt to opportunities in a way the big heavy corporations cannot.
Your wave analogy is appropriate… however, as in real life, in the world of marketing there is always another wave to follow and always will be.
I have being checking different web marketing programs, as you know these days there are lots of campaing of internet marketing guru and so on. My honest question to you how can someone like me that do not know much about the subjet select the wright program. I became interested because I own a travel agency and desperetly needs traffic in my page. Please give me your honest opinion.
From Matt: That’s a big question. But really most of what you need to know is FREE!
Just Google what you want to learn and it’s out there mostly free.
Other than that you really should find a mentor or a strong coaching program instead of buying courses.
couldn’t agree more, we’re in real estate and same old story where the big fish are eating up the small guys
I like this. Let’s not be defined by our past or our present. Instead, let’s be inspired by our future.
Like the man says: think big; kick ass.
Matt, I was wondering when others were going to take notice. I have been watching this whole thing change so much in just the last year. It is frightening just look at what Google just did in their May Day update which most people are getting mixed up with the Caffeine update.
For people who actually update their blogs etc. it was ok in fact I jumped to page one for a three word long tails, so it did not hurt most of my sites. But it took out some really big companies, well they dropped big time, some changed as much as 92% (i did a post on this).
So the other thing to watch out for is with all that firepower behind them the fortune 500 will no longer need us to do CPA offers, and even that will dry up like a desert and companies like CJ will shut down too. I really think your time line is right on and if you look back over the history of the internet you can see this in the past. I remember when Yahoo was just a bunch of book marks, ya I am old. But just remember “he who does not know his history is doomed to repeat it”.
Good luck to all of us…
From Matt: Thanks for validating my thoughts!